What makes a good ad in the home services space? We've Got Three Examples:

In the home services industry, it’s important to show – not just tell. The brands we work with cover everything from surface refinishing and house cleaning to mold removal and HVAC services. Looking at over 200 active ads, we keep seeing the same three formats rise to the top.

1. Customer testimonials: Your clients’ voices are your best sales pitch.

2. Before & after visuals: Show your real, unfiltered transformations that speak for themselves.

3. Owner-led videos: Put a face to the name and your story behind the work.

Authenticity, proof, and connection – that’s what gets the job done.

Owner-led video example

Customer testimonial example

Before & After Example