Creative That CRUSHED in Q2

Q2 was all about scroll-stopping creative. From house cleaning to surface refinishing, these six Meta ads delivered serious results—generating over 1,600 leads across a mix of home service brands. Let’s break down what worked and why it crushed.

Top trends from Q2’s standout performers:

• Before & after transformations (4 of 6 ads!)

• On-camera owner delivery

• Clear value props (fast, affordable, real results)

• Clean, branded visuals

• Direct CTAs like “Book Now”

What do all these top-performing ads have in common? They show the service–often with a real person, in a real space, doing real work. With clean visuals and strong messaging, each ad felt trustworthy, visually compelling, and easy to engage with. That’s the kind of creative that converts.

MaidPro 🌟 804 website leads 🌟 $12 CPL 🌟 3.77% CTR 🌟 Nationwide	Miracle Method 🌟 650 total website leads 🌟 $51 average CPL 🌟 45 franchise locations	Granite Garage Floors  🌟 25 website leads 🌟 $32 CPL 🌟 1 location
Miracle Method 🌟 92 total website leads 🌟 $33 average CPL 🌟 7 franchise locations	Sir Grout 🌟 54 total website leads 🌟 $99 average CPL 🌟 6 franchise locations	Men in Kilts Kamloops 🌟 13 website leads 🌟 $59 CPL 🌟 1 location 🌟 Newly launched on June 9

Results don’t lie. With sharp creative and smart strategy, McDuffie Marketing turns ads into lead machines. Ready to crush your next quarter? We' d love to put together a proposal for your business, let's talk.