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From Organic Success to Predictable Growth with Meta Ads
Some brands aren't struggling. They're simply ready for their next growth channel. This client was a perfect example. They had built a thriving ecommerce business generating approximately $50,000 per month in revenue through organic marketing alone. They had loyal customers, a strong social following, quality products, and clear product-market fit. What they didn't have was paid media. Like many founder-led brands, they weren't ready to hand over thousands of dollars every mo
Kelsie McDuffie
Jul 144 min read


How We Helped Boca Scale From One Grand Opening to Three Thriving Locations Through Strategic Paid Media
Client Boca Industry: Hospitality | Fine Dining Locations: 3 Central Florida Restaurants Services: Meta Advertising, Paid Media Strategy, Creative Direction & Performance Optimization About Boca Boca operates three restaurant locations throughout Central Florida, offering a modern dining experience and exceptional hospitality. Our partnership with Boca began in June 2025, when we were brought on to support the grand opening of their new Lake Mary location through paid media.
Kelsie McDuffie
Jul 13 min read


The Reality of Managing Ads for 200 Franchise Locations
When you’re managing paid media for a single business, the goal is simple: drive consistent, efficient results. When you’re managing it for 200 franchise locations across brands like Miracle Method, MaidPro, Men In Kilts, and Granite Garage Floors under Threshold Brands — it becomes something entirely different. It’s not just about performance. It’s about staying organized, moving quickly, and making sure no location gets left behind. At a Glance 200 franchise locations manag
Kelsie McDuffie
Mar 302 min read


The Prescription for Success: Scaling a Primary Care Practice with Paid Ads
The last time we shared an update on Replenish IV Hydration + Wellness, we were just 40 days into their first Meta ad campaign. Early results showed promising traction, with strong appointment demand and efficient costs ( read the full case study HERE ). Since that initial report, the campaign has continued to evolve — shifting from a short-term test into a long-term patient acquisition strategy. Paid ads have played a key role in more than doubling Replenish’s primary care p
Kelsie McDuffie
Feb 32 min read
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