CASE STUDY Why some of the smallest line items on a media plan can outperform the biggest ones — and why that's not a rounding error, it's a strategy. 📍 Seattle | Meta Lead Generation, Reach, and Traffic Campaigns | June 2025 – July 2026 The Assumption Everyone Makes If a campaign isn't generating leads, cut it. That's the reflex — and most of the time, it's the right call. Budget should chase results, not vanity metrics. But “not built to generate leads” and “not worth

CASE STUDY A lead gen campaign that grew a client base so fast, it had to turn around and grow the team too. 📍 Central Austin | Meta Lead Generation Campaign | March – July 2026 The Opportunity This Austin-based cleaning company came to us with a clear goal: fill the calendar with new residential cleaning clients. With a Meta lead generation campaign, we turned that goal into a steady stream of ready-to-book households, not just impressions. The campaign launched on Marc

Some brands aren't struggling. They're simply ready for their next growth channel. This client was a perfect example. They had built a thriving ecommerce business generating approximately $50,000 per month in revenue through organic marketing alone. They had loyal customers, a strong social following, quality products, and clear product-market fit. What they didn't have was paid media. Like many founder-led brands, they weren't ready to hand over thousands of dollars every mo

Client Boca Industry: Hospitality | Fine Dining Locations: 3 Central Florida Restaurants Services: Meta Advertising, Paid Media Strategy, Creative Direction & Performance Optimization About Boca Boca operates three restaurant locations throughout Central Florida, offering a modern dining experience and exceptional hospitality. Our partnership with Boca began in June 2025, when we were brought on to support the grand opening of their new Lake Mary location through paid media.

When you’re managing paid media for a single business, the goal is simple: drive consistent, efficient results. When you’re managing it for 200 franchise locations across brands like Miracle Method, MaidPro, Men In Kilts, and Granite Garage Floors under Threshold Brands — it becomes something entirely different. It’s not just about performance. It’s about staying organized, moving quickly, and making sure no location gets left behind. At a Glance 200 franchise locations manag

The last time we shared an update on Replenish IV Hydration + Wellness, we were just 40 days into their first Meta ad campaign. Early results showed promising traction, with strong appointment demand and efficient costs ( read the full case study HERE ). Since that initial report, the campaign has continued to evolve — shifting from a short-term test into a long-term patient acquisition strategy. Paid ads have played a key role in more than doubling Replenish’s primary care p

From summer specials ☀️ to back-to-school promos 🎒, Q3 was all about smart seasonal strategy. The brands that won this quarter weren’t just creative—they were timely, targeted, and tuned in to what their audiences cared about right now. These six ads delivered strong engagement and real results—spanning home services, health + wellness, and restaurants across North America. Similar to our Q2 standout performers , most of this quarter’s ads leaned toward showcasing real peop

We took an account back over at the end of September after 4 months off. During that time the brand went through 2 other agencies with...

When Oak & Stone, a Florida-based artisan pizza and craft beer restaurant, partnered with us to run Meta ads across their seven...

At McDuffie Marketing, we’re always testing creative to see what resonates best with local audiences. For MaidPro, one test stood out...

In the home services industry, it’s important to show – not just tell. The brands we work with cover everything from surface refinishing...

When Replenish IV Hydration + Wellness decided to run Meta ads for the first time, their goal was simple: get more appointments on the...

Launching a new restaurant is no small feat. Launching a reservation-preferred , high-end concept in one of Orlando’s most competitive...

Managing paid media for 60 different franchise accounts might sound like a logistical nightmare—but for Miracle Method, it’s one of our...

A niche B2B service turned a modest Meta ad budget into long-term client relationships and recurring revenue. This case study shows how the right strategy, targeting, and creative can unlock serious growth for businesses.

Best performing creatives of Q2.

We’ve found through testing how programmatic and paid social advertising can be the dynamic duo of digital marketing — especially when it...

We pulled the top 12 performing ad creative across all of our clients in 2024. From lead-generation to e-commerce, we created a custom...

A C-Store Master Energy Case Study The Client: As a leading distributor of fuel for convenience stores, C-Store Master Energy...

Our team at McDuffie Marketing has the pleasure of running organic social media for Barnakl, which offers an innovative and...