What 30 Days Advertising on Meta Can Do For Your Business: A Niche B2B Case Study

The Client: Enrich Revenue Management offers a clear and scalable pricing structure tailored for short-term rental owners and property managers. By analyzing market data, seasonality, local events, and booking trends, Enrich delivers optimized pricing adjustments specific to each listing. Clients receive detailed monthly reports that include key metrics like occupancy, ADR, RevPAR, and custom insights comparing performance to the market. With no hidden fees and flexible month-to-month plans, Enrich makes it easy for short-term rental operators to scale smarter and earn more.

The Goal: As a lean, data-driven service in a niche market, Enrich Revenue Management’s primary objective was to acquire qualified leads that could convert into long-term, retainer-based clients. With a modest ad spend of $1,000, the goal wasn’t mass reach—it was to attract the right short-term rental owners and property managers who could significantly benefit from Enrich’s services.

The Strategy: Our team built a targeted lead generation campaign on Meta aiming to speak directly to short-term rental owners and property managers who value data transparency, revenue growth, and scalable service. The strategy hinged on communicating Enrich’s full-service value with concise messaging and clean creative, all of which was strategized and designed in-house by McDuffie Marketing:

• A benefits-first image ad with the headline: “Revenue Management for Short-Term Rentals – More bookings. Smarter pricing. Less stress.” This creative captured positioned Enrich as a smart, stress-free solution to a complex problem.

• A static graphic that clearly outlined Enrich’s core offerings, including daily pricing adjustments, access to senior analysts, and monthly reports + performance meetings.

• A 7-frame carousel ad opened with an attention-grabbing question: “Do you own a rental property?” It then walked potential clients through The Enrich Revenue Management Way: dynamic pricing, performance monitoring, seasonal strategy, custom reporting, and listing insights—before closing with a strong CTA: “Schedule your call.”

The Results: In just the first 30 days, the campaign generated 12 qualified leads resulting in a cost per acquisition (CPA) of $76. From those leads, Enrich quickly closed 6 new retainer clients—an impressive conversion rate for month one on Meta. Several additional leads remain active in the pipeline. With over 12,000 impressions and nearly 6,000 unique accounts reached, the campaign proved how even a small budget can go a long way when combined with strong creative and smart targeting in niche industries.

The Takeaway: For niche B2B businesses like Enrich Revenue Management, success isn’t about massive reach—it’s about reaching the right people. These early conversions are now fueling long-term recurring revenue, reinforcing the strong ROI potential of strategic ad spend. With qualified leads, Enrich successfully established new client relationships and a healthy pipeline of pending opportunities, demonstrating that Meta ads can be a powerful growth channel for niche services. 

Ready to transform your marketing budget into measurable growth? Contact McDuffie Marketing today to unlock strategies that scale with your business.