How We Scale Paid Ads Across 60 Franchise Markets Without Losing the Local Touch

Managing paid media for 60 different franchise accounts might sound like a logistical nightmare—but for Miracle Method, it’s one of our favorite challenges and we’ve been proudly serving Miracle Method since 2022 - so we’ve certainly got the hang of it.

At McDuffie Marketing, we’ve developed a repeatable, efficient ad strategy that delivers consistent results for each franchisee—without defaulting to a cookie-cutter approach.

📍 Local Strategy at Scale

Yes, we use many of the same core creatives and campaign structures across the board—but what performs in Arkansas might fall flat in Arizona. That’s why we test and tailor content by location. From zip code-level targeting to demographic shifts by region, we optimize for seasonal lift where it matters most.

Example: In some states, we target specific neighborhoods with creative highlighting bathrooms, while in others, kitchen refinishing or safety modifications drive stronger performance. This hyper-local flexibility ensures each franchisee sees results that actually matter for their market.

By the Numbers (60 Locations)

• Average Ad Spend: ~$1,100/month

• Average Leads Per Location: 20/month

• Average CPL: $40

• Typical Project Value: $2,000–$5,000

Even booking just two projects a month covers the marketing spend entirely—often several times over.

Value Prop: We Start Small, Then Scale

Many agencies shy away from small budgets. We don’t. We’re comfortable starting lean and earning your trust. For Miracle Method, that meant proving performance in markets big and small, and scaling ad budgets as each franchisee gained confidence.

The Beauty of the Franchise Model

What makes working with franchises so powerful? The learning flywheel. We get to test ad strategies in five dozen different regions, gather fast feedback, and apply top-performers across the country—constantly leveling up results.