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Five fixes that turn more clicks into qualified leads. 📍 From the Media Buyer’s Seat | Meta Lead Generation | Landing Page Strategy The Assumption Everyone Makes When a lead-gen campaign underperforms, the ads take the blame. Swap the creative. Tweak the audience. Raise the budget. Sometimes that’s the right call, but the problem is often one click further down the line: the landing page. Meta studies who fills out your form, then goes looking for more people just like them. Your landing page decides who those people are. 1. Define a good lead first. Short forms get more submissions, but qualifying questions get better ones. Before you build the page, decide what your sales team actually needs to know to have a useful conversation, then build the form around that. A higher cost per lead can mean a lower cost per booked appointment, so judge your form by what happens in sales, not in Ads Manager. 2. Match the ad, and keep it focused. If the ad promises same-day AC repair, the headline shouldn’t say “Comprehensive Home Comfort Solutions,” because a page that changes the conversation creates hesitation, and on a lead form that usually means a bounce. Give each campaign its own page with one goal and one call to action, and remove the menus and extra links that give visitors an easy exit. Since most ad traffic lands on a phone, make sure the page loads fast on mobile, because every extra second costs you leads before they ever see your offer. 3. Earn trust before the ask. Handing a business your phone number is a bigger commitment than buying something online, because people know a sales call is coming. Real photos of your team and work, local reviews, licenses, and years in business do the convincing that polished stock imagery can’t. Place them right next to the form, where the decision happens, not buried at the bottom of the page. 4. Answer “What happens next?” Uncertainty kills submissions, so tell people exactly what to expect, like “We’ll call within one business hour. No obligation.” Put that message right by the button, then make sure your team actually delivers on it. A slow callback wastes both the lead and the ad spend that paid for it, which makes speed to lead part of your landing page strategy. 5. Close the loop. If your tracking stops at “form submitted,” the algorithm can’t tell a future customer from someone who typed in a fake number. Pair the pixel with Meta’s Conversions API, track phone calls, and send back which leads actually qualified or closed. That data lets the platform optimize for customers instead of clicks on a submit button. The bottom line: Great ads earn the click. The landing page decides what that click is worth, and what the algorithm learns from it. Screenshot this and save it for later...

Inside the strategy behind Oak & Stone's record-setting 10th anniversary event. 📍 Florida & Texas | Meta Awareness Campaign + Multi-Location Guest Challenge | July – August 2026 How Far Would You Go for Free Pizza? When it came time to celebrate 10 years in business, Oak & Stone didn’t just throw a party – they threw down a challenge. The 10th Anniversary Decade Dash invited guests to hit as many of the brand's nine locations as they could in a single day, unlocking bigger rewards the further they went, up to a full year of free pizza. The idea grew out of a recent rebrand with partner PUSH. The regional restaurant chain was seeing real traction with 20-somethings in Downtown St. Pete and with retirement communities along Florida's west coast, two audiences that don't usually show up on the same target list. What they shared wasn't a demographic – it was a personality. Oak & Stone's guest is the Social Leader: the party starter, plan maker, and group gatherer who never met an ordinary Tuesday they couldn't turn into an occasion. The Decade Dash was equal parts anniversary celebration and a test of that idea: would the Social Leader actually show up and act like one? Original Rebrand Reaching the Social Leader To build awareness ahead of the event, we ran a Meta campaign in the weeks leading up to the Dash. The goal was simple: put the challenge in front of the kind of person who'd actually take it on. The campaign performed so well it hit its goals two days ahead of schedule and ended early, all while landing under budget. The top-performing creative was a carousel ad, and rather than a single flat announcement, it laid the whole event out front to back: bold event branding up top, a clear five-step breakdown of how to pre-register and participate, and the full reward ladder from a free t-shirt all the way up to a year of pizza. It read more like an itinerary than an ad, which is exactly what gets a Social Leader to stop scrolling and start planning a route. Meta Metric Result Reach 576k+ Spend $3,418 of a $4,000 budget Post engagements 55.7k+ ThruPlays (video watched 15s+) ~4.5k Best single day ~102k reach for just $240 spent The Social Leader Shows Up Over 800 people pre-registered, and about 400 actually laced up for the Dash itself. Of those, roughly 400 hit the 3-location tier, 275 pushed on to 6, and 240 went the distance for all 8. That’s 210–225 driving miles total! St. Pete → Bradenton → UTC → Clark Rd → Wellen Park → Cape Coral → Estero → Naples Numbers alone don't capture how people did it, though. A guest at the Estero location rented a party bus for the crew. Someone flew in from Texas just to run the Florida leg. A group came down from The Villages to join in, with their hometown Oak & Stone not set to open until October 6. A guest at Cape Coral made new friends mid-Dash and is already planning a follow-up lunch (at Oak & Stone, of course). Moments like these were the Social Leader instinct playing out in public. Store sales told the same story. Sales across all locations jumped 20.5% over the average Saturday from the prior month. University Town Center (UTC) in Sarasota posted the single biggest swing, up 38.7% year over year, and Bradenton led every location in total sales. Oak & Stone Metric Result Pre-registrations 800+ (~400 participated, 240 completed all 8 stops) Avg. daily sign-ups, full promo period 106/day, up from 99/day the prior timeframe Sales lift, event day (all locations) +20.5% vs. average of prior 4 Saturdays Best sales lift by location (UTC) +38.7% year over year Highest total sales by location Bradenton From the Finish Line “The Decade Dash was our first real test of the Social Leader, and they showed up in every sense. We didn't set out to just drive traffic for one day. We wanted to create a story guests would tell, give our teams a reason to build real relationships with loyal guests, and turn every reward redemption into a chance to connect. The Decade Dash was proof that when you design around what's meaningful to your guest, the results take care of themselves.” – Stacy Erickson, Marketing Brand Manager, Oak & Stone and Melissa Elders, Vice President of Marketing, Artistry Restaurants

CASE STUDY Why some of the smallest line items on a media plan can outperform the biggest ones — and why that's not a rounding error, it's a strategy. 📍 Seattle | Meta Lead Generation, Reach, and Traffic Campaigns | June 2025 – July 2026 The Assumption Everyone Makes If a campaign isn't generating leads, cut it. That's the reflex — and most of the time, it's the right call. Budget should chase results, not vanity metrics. But “not built to generate leads” and “not worth the money” aren't the same thing. Sometimes the smallest, quietest line on the media plan is doing a job the flagship campaign can't touch. The Setup: A Garage Floor Coating Business in the Seattle Area This client was running a lead-generation engine — a five-figure campaign reaching well over 100,000 people in-market for garage floor work, at roughly $100 per lead. That's the workhorse. That's where the pipeline comes from. Alongside it, we ran two very different kinds of small-budget plays, each with a specific job that had nothing to do with lead capture: Home show geofencing: For two events the client was physically tabling at — a few days each, one in late March and one in late April — we ran short-burst traffic campaigns geofenced tightly around the venue. The goal wasn't a lead form; it was driving foot traffic to the booth and reinforcing the brand for people already standing feet away from it. A recurring local car show: For about six months, we ran an always-on reach campaign geofenced around a weekly local car show the client wasn't tabling at or sponsoring — just showing up, consistently, in the feeds of people already gathering for something car-and-garage-adjacent nearby. Two different objectives, two different mechanics, both a world away from the flagship campaign's spend — and both worth watching on their own terms. The Data Look at the home show campaigns: under $50, in a three-day window, bought hundreds of engagements — at a cost per engagement cheaper than the five-figure flagship campaign delivered over the entire year. That's not a typo. A weekend's worth of geofenced traffic ads around a booth this business was already staffing outperformed, dollar for dollar, the campaign built to do the heavy lifting. The weekly car show tells a different, equally useful story: it spent more and reached far more people — over 40,000 for under $400 across half a year — but converted that reach into engagement less efficiently. Not every small-budget play is a home run on every metric. But even the “weaker” one still put this business in front of tens of thousands of locals, consistently, for less than a few leads' worth of spend elsewhere in the account. Why This Works Home show attendees aren't cold audiences scrolling past an ad — they're people standing in a room, already interested in home improvement, with this business's booth a few steps away. A geofenced traffic campaign around that moment isn't competing with a five-figure lead campaign; it's reinforcing the same brand in a completely different context, at a cost so low it barely shows up on an invoice. The weekly car show is a different kind of bet: no booth, no in-person presence at all — just consistent visibility to a recurring local gathering of the exact kind of people who care about their garage as much as their car. It's a long game of familiarity, not a conversion play, and it was priced and measured accordingly. This is what a portfolio strategy looks like: one campaign built to convert at scale, and a handful of small, purpose-built plays — some short bursts, some slow and steady — built to create trust and local familiarity in the moments a lead-gen campaign can't reach. The Takeaway If your current ad strategy is “one big campaign, judged one way,” you're probably missing a class of opportunity that costs less than a nice dinner and builds the kind of local presence a Facebook feed ad alone can't. The smallest line on the media plan isn't always the least important one — sometimes it's the cheapest, highest-return seat at the table. Curious what a small local test could tell us about your market? Let's talk.

CASE STUDY A lead gen campaign that grew a client base so fast, it had to turn around and grow the team too. 📍 Central Austin | Meta Lead Generation Campaign | March – July 2026 The Opportunity This Austin-based cleaning company came to us with a clear goal: fill the calendar with new residential cleaning clients. With a Meta lead generation campaign, we turned that goal into a steady stream of ready-to-book households, not just impressions. The campaign launched on March 23, 2026, running two ad sets against the same core cleaning-services interest targeting. One ad set was built around a UGC-style influencer video — historically the brand’s top-performing creative, and one that tends to dominate spend and crowd out other creative if it's tested alongside them, so it was isolated in its own ad set to let it run at full strength without robbing the second ad set of its ability to test. That second ad set rotated a mix of brand-trust and educational creative: a "Why Hire Us" video and a Cleaning Checklist video. The copy made the pitch tangible — checklist-level detail, professional standards, and reliable results — rather than a generic 'we clean houses' message. A good problem to have: Within just over a month, lead volume was strong enough that this business increased its monthly budget from $500 to $800 on April 27, 2026 — a 60% increase after only five weeks in market. Strategy & Timeline The campaign moved in three deliberate phases, each triggered by real signal from the previous one rather than a fixed calendar: Phase 1 — Launch (March 23, 2026): Two ad sets went live against shared cleaning-services interest targeting, isolating the top-performing UGC-style influencer video to protect the brand/education creative mix from being outcompeted before it could get a fair test. Phase 2 — Scale (April 27, 2026): With cost-efficient leads coming in, the monthly budget increased from $500 to $800 to capture more of the qualified demand the campaign was surfacing. Phase 3 — Meet the demand (July 6, 2026): Client lead flow had grown to the point that staffing became the bottleneck, not marketing. We launched a dedicated hiring lead generation campaign to recruit cleaning staff and keep service capacity ahead of client growth. This progression — prove the channel, scale the budget, then point the same playbook at hiring — meant their growth in booked clients never outran their ability to actually deliver the service. The Results Client Lead Generation (March – July 2026) In its very first month, the hiring campaign delivered a CTR nearly 3x higher than the client campaign and a cost per lead of just $3 — a strong early signal that the recruiting message resonated directly with its audience. Key Takeaways Let performance set the pace: They didn't wait out a fixed test period — a $300 monthly budget increase came just five weeks after launch, based on early results. Isolate creative to learn faster: Running the top-performing influencer video in its own ad set, separate from the brand/education rotation, kept performance data clean and let every creative get a fair test. Marketing solved marketing's own bottleneck: When client demand outpaced staffing, the same lead gen engine was redirected toward hiring rather than standing up a new function from scratch. A new channel can perform out of the gate: The hiring campaign posted a 4.09% CTR and $3 cost per lead in its very first month live. The bottom line: 303 client leads and 39 hiring leads in one connected campaign arc — proof that a single, well-sequenced lead gen strategy can grow both a customer base and the team needed to serve it. How We Can Help This is one of 100+ franchise locations McDuffie Marketing runs ads for — proof that smart franchise marketing can deliver big results, even on small, divided budgets. It's the kind of full-circle growth we build for local service businesses: campaigns that generate the client leads to build your customer base, then pivot to recruit the strong applicants you need to staff up and keep pace with that demand.

Some brands aren't struggling. They're simply ready for their next growth channel. This client was a perfect example. They had built a thriving ecommerce business generating approximately $50,000 per month in revenue through organic marketing alone. They had loyal customers, a strong social following, quality products, and clear product-market fit. What they didn't have was paid media. Like many founder-led brands, they weren't ready to hand over thousands of dollars every month to an agency. But they also knew launching Meta Ads without a strategy could become an expensive guessing game. That's where our consulting program came in. Instead of full-service management, we partnered through a series of consulting calls, strategic planning sessions, and a complete Meta Ads setup designed to give them something even more valuable than an ad account: The confidence to run profitable ads themselves. Because sometimes you don't need someone to drive the car forever—you just need someone to teach you how. Why We Offer Consulting Not every business is ready for a monthly agency retainer. But that doesn't mean they aren't ready for Meta Ads. Our consulting packages are designed for brands that already have: Consistent monthly revenue Strong organic traction Products people genuinely love A loyal customer base Proven product-market fit A desire to scale—but also learn Instead of creating dependency, we focus on education. We'll build the foundation, teach you the strategy, answer your questions, and help you launch correctly so you can confidently manage your own campaigns moving forward. For brands that eventually decide they'd rather hand things off, we're here for that too. The Goal Our client is a female entrepreneur and content creator who has built a loyal online community around her personal brand. In addition to creating content, she sells curated clothing collections and original artwork through her ecommerce website. As a small team of just three people, hiring a full-service agency wasn't the right fit. Instead, they wanted to build an in-house marketing function while receiving expert guidance to launch correctly from day one. Working together, we: -Built and launched their first-ever Meta ad account -Set up proper tracking and campaign architecture -Created a scalable paid acquisition strategy -Launched an email growth campaign alongside sales campaigns -Held live consulting sessions to review performance and optimization opportunities -Coached the brand's Creative Director to confidently manage Meta Ads in-house -Equipped the team with the knowledge, systems, and confidence to continue scaling without relying on an agency "Our goal wasn't to create another agency client. It was to teach a three-person team how to build and manage a profitable paid media channel themselves." The Results (First 90 Days) May – July 2026 Launching Meta Ads quickly became a meaningful revenue driver for the business. Revenue Growth $31,223.97 in attributed Meta purchase revenue 389 purchases 7.6x blended Return on Ad Spend (ROAS) Approximately $20,000 in additional gross monthly revenue after launching paid media Sales Campaign Performance Core Sales Campaign $22,371 in purchase revenue 262 purchases 9.28 ROAS Advantage+ Catalog Campaign $8,670 in purchase revenue 124 purchases 7.16 ROAS These campaigns complemented an already successful organic strategy, creating a new and highly profitable acquisition channel rather than replacing existing sales. Building More Than Revenue One of our goals wasn't just to generate immediate purchases. We also wanted to help the brand build an audience they would own. To accomplish that, we launched an email acquisition campaign alongside their sales efforts. Email Growth 94 new email subscribers Built a high-quality owned audience for future launches and promotions Created another long-term marketing asset that continues delivering value beyond paid ads Every new subscriber represents another customer the brand can reach without paying Meta again. Why It Worked The ads weren't the magic. The business was already healthy. They had: A great product customers genuinely loved Strong organic creative that was given a longer shelf life through ads A recognizable brand Loyal repeat customers Consistent monthly revenue Clear proof of product-market fit Our role wasn't to fix the business. It was to build the paid advertising engine that allowed them to scale what was already working. When you already have product-market fit, Meta Ads become an accelerator—not a gamble. The Takeaway Not every business needs a full-service agency. Sometimes they just need an experienced partner to: Build the foundation correctly Set up tracking the right way Create a scalable campaign structure Teach them how Meta actually works Review performance together Help them avoid expensive mistakes *Our consulting packages are designed for founders who genuinely want to learn paid media and have the time and resources to invest in it. Running successful Meta Ads isn't passive—it requires thoughtful creative, ongoing testing, and a willingness to understand what drives performance. We provide the strategy, systems, and coaching so you can confidently build and manage that growth engine yourself. Some businesses don't need an agency—they need a guide. Our job is to build the foundation, teach the strategy, and give founders the confidence to scale on their own. TLDR: Results at a Glance 🚀 First-ever Meta ad account launched 💰 +$20,000 average monthly gross revenue 📈 $31,223.97 attributed Meta revenue in the first 90 days 🛍️ 389 purchases 📊 7.6x blended ROAS 📧 94 new email subscribers 🎓 Founder trained to confidently manage Meta Ads independently

Client Boca Industry: Hospitality | Fine Dining Locations: 3 Central Florida Restaurants Services: Meta Advertising, Paid Media Strategy, Creative Direction & Performance Optimization About Boca Boca operates three restaurant locations throughout Central Florida, offering a modern dining experience and exceptional hospitality. Our partnership with Boca began in June 2025, when we were brought on to support the grand opening of their new Lake Mary location through paid media. Following a successful launch, our partnership quickly expanded to include advertising for all three Boca locations. Today, we manage an ongoing Meta advertising strategy focused on increasing reservations, growing brand awareness, and keeping each restaurant top-of-mind in its local market. The Challenge The restaurant industry is one of the most competitive advertising environments there is. Guests have endless dining options, attention spans are short, and simply running ads isn't enough to consistently fill tables. Boca needed a strategy that would not only drive reservations but also build long-term brand awareness across multiple locations—all while making every advertising dollar count. As the partnership expanded from one location to three, our objective became creating a scalable paid media strategy that could grow alongside the brand. Our Strategy From day one, our philosophy was simple: The best-performing restaurant ads rarely look like ads. Instead of relying solely on polished promotional graphics or staged food photography, we focused on creating content that felt authentic and naturally belonged in someone's social feed. Our strategy included: Geo-targeted Meta advertising around each Boca location Campaigns optimized specifically for reservation intent Continuous creative testing and optimization Seasonal promotions and event campaigns Weekly performance analysis and budget optimization Audience refinement based on real-time data But the biggest differentiator wasn't our media buying. It was our creative strategy. The Secret Sauce One of the biggest drivers of Boca's success wasn't simply running better ads—it was creating a marketing ecosystem where paid media, organic content, and creator partnerships worked together. Instead of producing ads that felt like advertisements, we partnered with creators to develop authentic content showcasing the Boca experience. Once we identified the highest-performing creator content organically, we amplified it through whitelisted creator ads, allowing Boca to leverage the creator's credibility while reaching highly targeted audiences through paid media. This approach consistently outperformed more traditional branded creative. By combining: Strategic paid media High-quality organic content Creator partnerships Whitelisted creator advertising we were able to stretch even modest advertising budgets significantly further. Rather than interrupting someone's feed, the content felt like a trusted recommendation from someone they already followed. That's where the magic happened. Results Today, Boca's campaigns continue to deliver strong, efficient performance across all three locations. Performance Highlights 📍 3 Restaurant Locations 🍽️ 1,364 Monthly Reservations (trackable through OpenTable) 🚀 Partner Since June 2025 🤝 Expanded from 1 to 3 Locations 4.53% Click-Through Rate $0.37 Cost Per Click Why It Worked Restaurants don't need more ads. They need better content supported by smarter advertising. Our role wasn't simply to launch campaigns—it was to identify what genuinely resonated with diners, invest more heavily in those creative concepts, and continuously optimize performance over time. Because we were consistently testing creators, messaging, audiences, and creative formats, each month became an opportunity to learn and improve. The result was stronger engagement, lower advertising costs, and a repeatable system that continues to drive reservations across every Boca location. Key Takeaways Our work with Boca reinforced something we believe is true for every restaurant brand: Paid media performs best when it's supported by exceptional content. The combination of: Authentic creator content Consistent organic marketing Strategic paid advertising Ongoing optimization creates results that none of those channels can achieve independently. It's not about having the biggest advertising budget. It's about building a strategy where every piece of your marketing works together. Looking to Grow Your Restaurant? Whether you're opening your first location or managing multiple restaurants, we help hospitality brands build paid media strategies that drive reservations, strengthen brand awareness, and deliver measurable business growth. Ready to fill more tables? Let's talk.

When you’re managing paid media for a single business, the goal is simple: drive consistent, efficient results. When you’re managing it for 200 franchise locations across brands like Miracle Method, MaidPro, Men In Kilts, and Granite Garage Floors under Threshold Brands — it becomes something entirely different. It’s not just about performance. It’s about staying organized, moving quickly, and making sure no location gets left behind. At a Glance 200 franchise locations managed 10 home service brands supported Coverage across the U.S. & Canada The System That Keeps Everything Moving Managing this many locations requires more than strong campaigns — it requires structure. Every campaign launch, creative refresh, or seasonal promotion is tracked through a structured workflow. Each task has a place, an owner, and a timeline, which allows us to stay aligned even as new locations are constantly added. Our day-to-day lives across a handful of core platforms: Meta  for campaign execution and optimization Slack + Monday.com  for project management and asset sharing Shape (a feature of NinjaCat) for tracking budgets and monitoring pacing throughout the month Google Sheets  for a centralized performance tracker across every brand and location Creative That Evolves With Performance Rather than relying on a fixed schedule, we take a performance-driven approach — refreshing creative based on  engagement trends, lead quality, and seasonality.  That means continuously introducing new variations of: Before-and-after transformations Customer testimonials and social proof Promotional offers and seasonal incentives Service-focused messaging Hooks, calls-to-action, and landing pages Visual styles, formats, and ad types (video, static, carousel) Keeping a Pulse on All Locations Performance management at this scale comes down to consistency. We maintain a steady rhythm across all locations: Weekly spend checks  to ensure campaigns are delivering as expected Monthly reporting  through a centralized tracker, giving visibility into performance across every market Ongoing monitoring to quickly identify outliers — both high performers and areas that need attention Why We Love Franchise Marketing Franchise marketing is a balance. You’re thinking at a high level — across brands, services, and strategy — while also paying attention to what’s happening in individual markets. What makes it rewarding is the impact. Behind every campaign is a local owner. A team. A family business that depends on a steady flow of leads. Being able to support that at scale — while still seeing the results play out at the local level — is what makes this kind of marketing different and special. Looking to improve lead generation across all your franchise locations? We’d love to connect at McDuffie Marketing. Send us an email  to get started.

The last time we shared an update on Replenish IV Hydration + Wellness, we were just 40 days into their first Meta ad campaign. Early results showed promising traction, with strong appointment demand and efficient costs ( read the full case study HERE ). Since that initial report, the campaign has continued to evolve — shifting from a short-term test into a long-term patient acquisition strategy. Paid ads have played a key role in more than doubling Replenish’s primary care patient load , establishing Meta as a reliable and scalable growth channel for the practice. Expanding Prospective Patient Reach In our original 40-day check-in, we highlighted how Replenish’s initial success was driven by a single interest-based audience of those seeking holistic healthcare, functional medicine, and overall health and wellness. That audience fueled strong early momentum and consistent lead volume through the remainder of the year, validating both demand and message alignment. As the campaign matured, we expanded the strategy by introducing a second ad set: physical fitness and exercise interest targeting. This addition allowed us to reach a more athletic demographic — individuals already invested in their health and well-aligned with Replenish’s primary care and wellness services. To maintain engagement and lead quality, we refreshed creative regularly across both audiences. Bi-Annual Check-Up 640+ appointment conversion clicks  at $14.90 CPA 5,300+ website link clicks  at $1.79 CPC 2.83% CTR that still  surpasses industry standards of 1.5% $9,500+ ad spend to-date (including a 50% budget increase in Sept 2025) Healthy Patient Growth Replenish previously reported their schedule was busier than ever with new patients steadily booking through Meta ads. Since then, those early wins have translated into sustained, measurable growth. Today, we can confidently say that paid ads have played a key role in more than doubling Replenish’s primary care patient load. By pairing trust-building creative with evolving audience targeting, paid ads became more than a short-term booking tool. They became a repeatable system for attracting long-term primary care patients. At McDuffie Marketing, we help healthcare practices attract the right patients and drive measurable growth through paid media. Contact us to learn how strategic paid ads can transform your patient pipeline.

From summer specials ☀️ to back-to-school promos 🎒, Q3 was all about smart seasonal strategy. The brands that won this quarter weren’t just creative—they were timely, targeted, and tuned in to what their audiences cared about right now. These six ads delivered strong engagement and real results—spanning home services, health + wellness, and restaurants across North America. Similar to our  Q2 standout performers , most of this quarter’s ads leaned toward showcasing real people, real products, and real transformations—but layered in special seasonal promos and limited-time discounts for even bigger impact. Looking to level up your campaigns in the new year? Contact McDuffie Marketing today to get ahead of your 2026 goals. 🗓️

We took an account back over at the end of September after 4 months off. During that time the brand went through 2 other agencies with super disappointing & costly results. When we really looked into it, it came down to the other buyers not fully understanding the customer and not refreshing creatives enough. The client came back in a panic. I told them we could turn things around in ~4 weeks. We dove in with what we knew worked in this account. 2 weeks in things are looking good & we are back to aggressively scaling. We take pride in the fact that we get to know our clients customer just as well as they do & it shows. Here's to the start of BCFM season 🥳 God speed, y'all! This is about as good as it gets! For context, this is an e-commerce brand in the clothing space.

When Oak & Stone, a Florida-based artisan pizza and craft beer restaurant, partnered with us to run Meta ads across their seven locations, they set out to not only bring more guests through the door but also to turn first-time visitors into loyal, repeat customers. We started by building a Meta ad strategy designed to drive landing page views to their website and, a few months later, introduced a lead generation campaign to grow their loyalty program sign-ups. One Click at a Time Oak & Stone’s traffic campaign used a balanced mix of carousel, video, and static ads—all centered on the offers that resonate most with guests. Happy Hour promotions gave locals an easy reason to drop in, seasonal Poptails (popsicle cocktails) brought a playful summer vibe, and “Kids Eat Free Wednesdays” encouraged mid-week family visits. This mix of formats and offers with consistent creative refreshes brought fresh, scroll-stopping variety that spoke directly to what customers cared about most. Since launching the traffic campaign on April 28, the results have been consistent and strong. To date, Oak & Stone has generated over 64,000 landing page views  at an average cost of just $0.50 per result .  From Awareness to Acquisition On July 21, we launched the rewards sign-up campaign to turn interest into trackable conversions. Since then, Oak & Stone has added 418 new members  to their loyalty program, with early acquisition costs averaging around $5 per sign-up . Month over month, the volume of sign-ups has nearly doubled, showing strong interest in the program and room to scale even further. Like the traffic campaign, it used a mix of creative formats, each designed to highlight the benefits of joining the rewards program. One carousel outlined the program’s perks, a video showed the app in action with guests enjoying meals, and a whitelabel creator video walked viewers through the Beer Wall while sharing personal recommendations.  Strong Results and Scalable Growth The campaigns have reached more than 680,000 people , delivered over 5.9 million impressions , and produced 122,200 clicks  with an impressive 2.06% click-through rate —well above restaurant industry benchmarks. Even better, clicks have come at a cost of just $0.29 each , while page engagement has remained high with more than 410,000 interactions  across the ads. Oak & Stone now has two high-performing campaign types—traffic and lead generation—and a blueprint for how to scale both. We are bringing in steady streams of new visitors while also building a loyal base of returning customers, which is always the goal in hospitality! If you’re looking to fill more tables for your restaurant, reach out to McDuffie Marketing today.

At McDuffie Marketing, we’re always testing creative to see what resonates best with local audiences. For MaidPro, one test stood out immediately: a simple video of the owner speaking directly to camera about their house cleaning services. No fancy editing, no polished production—just authenticity. And the results left no question: personal video outperformed standard creative by a wide margin. 🔎 Why the Personal Video Outperformed The success of this creative wasn’t simply about format; it was about the message. Home cleaning is a highly personal service—customers are trusting someone to enter and care for their living space. A message delivered directly by the franchise owner created a sense of authenticity and trust that standard static could not replicate. Timed around the back-to-school season, the video struck a relatable chord with families adjusting to new routines. The caption read: “School’s back, and so is the mess. That’s why we’re giving you $75 OFF your home cleaning—so you can focus on the kids, not the clutter. Book today!” In the video, the franchise owner introduced herself and spoke directly to parents: She acknowledged the “summer of chaos”  and the reality of a well-lived-in home. She highlighted the transition into fall routines, framing it as the perfect moment for a fresh start. She presented the school-year promotion of $75 off a home cleaning  in a clear, approachable way. The delivery was genuine and conversational, allowing prospective customers to see the face behind the service while directly addressing their seasonal pain points. It was personal, warm, and direct—exactly what prospective clients needed to hear. 📈 Performance Snapshot: 2025 vs. 2024 Engagement: Reached over 7,000 interactions  in a single month. Leads: Nearly 2x the submissions  compared to standard creative. Cost Efficiency: Delivered leads at just $15–$25 each . Revenue Impact: Increased 20–60% year-over-year . What This Means for Local Service Brands In a crowded digital space, heavily-produced ads may feel easier to scroll past. What cuts through is the human element—a genuine voice, a timely message, and a clear offer. At McDuffie Marketing, we help brands uncover and scale the creative that customers respond to even with small budgets. If you’re ready to see how personal creative can elevate your campaigns, let’s talk.