Some brands aren't struggling. They're simply ready for their next growth channel. This client was a perfect example. They had built a thriving ecommerce business generating approximately $50,000 per month in revenue through organic marketing alone. They had loyal customers, a strong social following, quality products, and clear product-market fit. What they didn't have was paid media. Like many founder-led brands, they weren't ready to hand over thousands of dollars every month to an agency. But they also knew launching Meta Ads without a strategy could become an expensive guessing game. That's where our consulting program came in. Instead of full-service management, we partnered through a series of consulting calls, strategic planning sessions, and a complete Meta Ads setup designed to give them something even more valuable than an ad account: The confidence to run profitable ads themselves. Because sometimes you don't need someone to drive the car forever—you just need someone to teach you how. Why We Offer Consulting Not every business is ready for a monthly agency retainer. But that doesn't mean they aren't ready for Meta Ads. Our consulting packages are designed for brands that already have: Consistent monthly revenue Strong organic traction Products people genuinely love A loyal customer base Proven product-market fit A desire to scale—but also learn Instead of creating dependency, we focus on education. We'll build the foundation, teach you the strategy, answer your questions, and help you launch correctly so you can confidently manage your own campaigns moving forward. For brands that eventually decide they'd rather hand things off, we're here for that too. The Goal Our client is a female entrepreneur and content creator who has built a loyal online community around her personal brand. In addition to creating content, she sells curated clothing collections and original artwork through her ecommerce website. As a small team of just three people, hiring a full-service agency wasn't the right fit. Instead, they wanted to build an in-house marketing function while receiving expert guidance to launch correctly from day one. Working together, we: -Built and launched their first-ever Meta ad account -Set up proper tracking and campaign architecture -Created a scalable paid acquisition strategy -Launched an email growth campaign alongside sales campaigns -Held live consulting sessions to review performance and optimization opportunities -Coached the brand's Creative Director to confidently manage Meta Ads in-house -Equipped the team with the knowledge, systems, and confidence to continue scaling without relying on an agency "Our goal wasn't to create another agency client. It was to teach a three-person team how to build and manage a profitable paid media channel themselves." The Results (First 90 Days) May – July 2026 Launching Meta Ads quickly became a meaningful revenue driver for the business. Revenue Growth $31,223.97 in attributed Meta purchase revenue 389 purchases 7.6x blended Return on Ad Spend (ROAS) Approximately $20,000 in additional gross monthly revenue after launching paid media Sales Campaign Performance Core Sales Campaign $22,371 in purchase revenue 262 purchases 9.28 ROAS Advantage+ Catalog Campaign $8,670 in purchase revenue 124 purchases 7.16 ROAS These campaigns complemented an already successful organic strategy, creating a new and highly profitable acquisition channel rather than replacing existing sales. Building More Than Revenue One of our goals wasn't just to generate immediate purchases. We also wanted to help the brand build an audience they would own. To accomplish that, we launched an email acquisition campaign alongside their sales efforts. Email Growth 94 new email subscribers Built a high-quality owned audience for future launches and promotions Created another long-term marketing asset that continues delivering value beyond paid ads Every new subscriber represents another customer the brand can reach without paying Meta again. Why It Worked The ads weren't the magic. The business was already healthy. They had: A great product customers genuinely loved Strong organic creative that was given a longer shelf life through ads A recognizable brand Loyal repeat customers Consistent monthly revenue Clear proof of product-market fit Our role wasn't to fix the business. It was to build the paid advertising engine that allowed them to scale what was already working. When you already have product-market fit, Meta Ads become an accelerator—not a gamble. The Takeaway Not every business needs a full-service agency. Sometimes they just need an experienced partner to: Build the foundation correctly Set up tracking the right way Create a scalable campaign structure Teach them how Meta actually works Review performance together Help them avoid expensive mistakes *Our consulting packages are designed for founders who genuinely want to learn paid media and have the time and resources to invest in it. Running successful Meta Ads isn't passive—it requires thoughtful creative, ongoing testing, and a willingness to understand what drives performance. We provide the strategy, systems, and coaching so you can confidently build and manage that growth engine yourself. Some businesses don't need an agency—they need a guide. Our job is to build the foundation, teach the strategy, and give founders the confidence to scale on their own. TLDR: Results at a Glance 🚀 First-ever Meta ad account launched 💰 +$20,000 average monthly gross revenue 📈 $31,223.97 attributed Meta revenue in the first 90 days 🛍️ 389 purchases 📊 7.6x blended ROAS 📧 94 new email subscribers 🎓 Founder trained to confidently manage Meta Ads independently

Client Boca Industry: Hospitality | Fine Dining Locations: 3 Central Florida Restaurants Services: Meta Advertising, Paid Media Strategy, Creative Direction & Performance Optimization About Boca Boca operates three restaurant locations throughout Central Florida, offering a modern dining experience and exceptional hospitality. Our partnership with Boca began in June 2025, when we were brought on to support the grand opening of their new Lake Mary location through paid media. Following a successful launch, our partnership quickly expanded to include advertising for all three Boca locations. Today, we manage an ongoing Meta advertising strategy focused on increasing reservations, growing brand awareness, and keeping each restaurant top-of-mind in its local market. The Challenge The restaurant industry is one of the most competitive advertising environments there is. Guests have endless dining options, attention spans are short, and simply running ads isn't enough to consistently fill tables. Boca needed a strategy that would not only drive reservations but also build long-term brand awareness across multiple locations—all while making every advertising dollar count. As the partnership expanded from one location to three, our objective became creating a scalable paid media strategy that could grow alongside the brand. Our Strategy From day one, our philosophy was simple: The best-performing restaurant ads rarely look like ads. Instead of relying solely on polished promotional graphics or staged food photography, we focused on creating content that felt authentic and naturally belonged in someone's social feed. Our strategy included: Geo-targeted Meta advertising around each Boca location Campaigns optimized specifically for reservation intent Continuous creative testing and optimization Seasonal promotions and event campaigns Weekly performance analysis and budget optimization Audience refinement based on real-time data But the biggest differentiator wasn't our media buying. It was our creative strategy. The Secret Sauce One of the biggest drivers of Boca's success wasn't simply running better ads—it was creating a marketing ecosystem where paid media, organic content, and creator partnerships worked together. Instead of producing ads that felt like advertisements, we partnered with creators to develop authentic content showcasing the Boca experience. Once we identified the highest-performing creator content organically, we amplified it through whitelisted creator ads, allowing Boca to leverage the creator's credibility while reaching highly targeted audiences through paid media. This approach consistently outperformed more traditional branded creative. By combining: Strategic paid media High-quality organic content Creator partnerships Whitelisted creator advertising we were able to stretch even modest advertising budgets significantly further. Rather than interrupting someone's feed, the content felt like a trusted recommendation from someone they already followed. That's where the magic happened. Results Today, Boca's campaigns continue to deliver strong, efficient performance across all three locations. Performance Highlights 📍 3 Restaurant Locations 🍽️ 1,364 Monthly Reservations (trackable through OpenTable) 🚀 Partner Since June 2025 🤝 Expanded from 1 to 3 Locations 4.53% Click-Through Rate $0.37 Cost Per Click Why It Worked Restaurants don't need more ads. They need better content supported by smarter advertising. Our role wasn't simply to launch campaigns—it was to identify what genuinely resonated with diners, invest more heavily in those creative concepts, and continuously optimize performance over time. Because we were consistently testing creators, messaging, audiences, and creative formats, each month became an opportunity to learn and improve. The result was stronger engagement, lower advertising costs, and a repeatable system that continues to drive reservations across every Boca location. Key Takeaways Our work with Boca reinforced something we believe is true for every restaurant brand: Paid media performs best when it's supported by exceptional content. The combination of: Authentic creator content Consistent organic marketing Strategic paid advertising Ongoing optimization creates results that none of those channels can achieve independently. It's not about having the biggest advertising budget. It's about building a strategy where every piece of your marketing works together. Looking to Grow Your Restaurant? Whether you're opening your first location or managing multiple restaurants, we help hospitality brands build paid media strategies that drive reservations, strengthen brand awareness, and deliver measurable business growth. Ready to fill more tables? Let's talk.

When you’re managing paid media for a single business, the goal is simple: drive consistent, efficient results. When you’re managing it for 200 franchise locations across brands like Miracle Method, MaidPro, Men In Kilts, and Granite Garage Floors under Threshold Brands — it becomes something entirely different. It’s not just about performance. It’s about staying organized, moving quickly, and making sure no location gets left behind. At a Glance 200 franchise locations managed 10 home service brands supported Coverage across the U.S. & Canada The System That Keeps Everything Moving Managing this many locations requires more than strong campaigns — it requires structure. Every campaign launch, creative refresh, or seasonal promotion is tracked through a structured workflow. Each task has a place, an owner, and a timeline, which allows us to stay aligned even as new locations are constantly added. Our day-to-day lives across a handful of core platforms: Meta  for campaign execution and optimization Slack + Monday.com  for project management and asset sharing Shape (a feature of NinjaCat) for tracking budgets and monitoring pacing throughout the month Google Sheets  for a centralized performance tracker across every brand and location Creative That Evolves With Performance Rather than relying on a fixed schedule, we take a performance-driven approach — refreshing creative based on  engagement trends, lead quality, and seasonality.  That means continuously introducing new variations of: Before-and-after transformations Customer testimonials and social proof Promotional offers and seasonal incentives Service-focused messaging Hooks, calls-to-action, and landing pages Visual styles, formats, and ad types (video, static, carousel) Keeping a Pulse on All Locations Performance management at this scale comes down to consistency. We maintain a steady rhythm across all locations: Weekly spend checks  to ensure campaigns are delivering as expected Monthly reporting  through a centralized tracker, giving visibility into performance across every market Ongoing monitoring to quickly identify outliers — both high performers and areas that need attention Why We Love Franchise Marketing Franchise marketing is a balance. You’re thinking at a high level — across brands, services, and strategy — while also paying attention to what’s happening in individual markets. What makes it rewarding is the impact. Behind every campaign is a local owner. A team. A family business that depends on a steady flow of leads. Being able to support that at scale — while still seeing the results play out at the local level — is what makes this kind of marketing different and special. Looking to improve lead generation across all your franchise locations? We’d love to connect at McDuffie Marketing. Send us an email  to get started.

The last time we shared an update on Replenish IV Hydration + Wellness, we were just 40 days into their first Meta ad campaign. Early results showed promising traction, with strong appointment demand and efficient costs ( read the full case study HERE ). Since that initial report, the campaign has continued to evolve — shifting from a short-term test into a long-term patient acquisition strategy. Paid ads have played a key role in more than doubling Replenish’s primary care patient load , establishing Meta as a reliable and scalable growth channel for the practice. Expanding Prospective Patient Reach In our original 40-day check-in, we highlighted how Replenish’s initial success was driven by a single interest-based audience of those seeking holistic healthcare, functional medicine, and overall health and wellness. That audience fueled strong early momentum and consistent lead volume through the remainder of the year, validating both demand and message alignment. As the campaign matured, we expanded the strategy by introducing a second ad set: physical fitness and exercise interest targeting. This addition allowed us to reach a more athletic demographic — individuals already invested in their health and well-aligned with Replenish’s primary care and wellness services. To maintain engagement and lead quality, we refreshed creative regularly across both audiences. Bi-Annual Check-Up 640+ appointment conversion clicks  at $14.90 CPA 5,300+ website link clicks  at $1.79 CPC 2.83% CTR that still  surpasses industry standards of 1.5% $9,500+ ad spend to-date (including a 50% budget increase in Sept 2025) Healthy Patient Growth Replenish previously reported their schedule was busier than ever with new patients steadily booking through Meta ads. Since then, those early wins have translated into sustained, measurable growth. Today, we can confidently say that paid ads have played a key role in more than doubling Replenish’s primary care patient load. By pairing trust-building creative with evolving audience targeting, paid ads became more than a short-term booking tool. They became a repeatable system for attracting long-term primary care patients. At McDuffie Marketing, we help healthcare practices attract the right patients and drive measurable growth through paid media. Contact us to learn how strategic paid ads can transform your patient pipeline.

From summer specials ☀️ to back-to-school promos 🎒, Q3 was all about smart seasonal strategy. The brands that won this quarter weren’t just creative—they were timely, targeted, and tuned in to what their audiences cared about right now. These six ads delivered strong engagement and real results—spanning home services, health + wellness, and restaurants across North America. Similar to our  Q2 standout performers , most of this quarter’s ads leaned toward showcasing real people, real products, and real transformations—but layered in special seasonal promos and limited-time discounts for even bigger impact. Looking to level up your campaigns in the new year? Contact McDuffie Marketing today to get ahead of your 2026 goals. 🗓️

We took an account back over at the end of September after 4 months off. During that time the brand went through 2 other agencies with super disappointing & costly results. When we really looked into it, it came down to the other buyers not fully understanding the customer and not refreshing creatives enough. The client came back in a panic. I told them we could turn things around in ~4 weeks. We dove in with what we knew worked in this account. 2 weeks in things are looking good & we are back to aggressively scaling. We take pride in the fact that we get to know our clients customer just as well as they do & it shows. Here's to the start of BCFM season 🥳 God speed, y'all! This is about as good as it gets! For context, this is an e-commerce brand in the clothing space.

When Oak & Stone, a Florida-based artisan pizza and craft beer restaurant, partnered with us to run Meta ads across their seven locations, they set out to not only bring more guests through the door but also to turn first-time visitors into loyal, repeat customers. We started by building a Meta ad strategy designed to drive landing page views to their website and, a few months later, introduced a lead generation campaign to grow their loyalty program sign-ups. One Click at a Time Oak & Stone’s traffic campaign used a balanced mix of carousel, video, and static ads—all centered on the offers that resonate most with guests. Happy Hour promotions gave locals an easy reason to drop in, seasonal Poptails (popsicle cocktails) brought a playful summer vibe, and “Kids Eat Free Wednesdays” encouraged mid-week family visits. This mix of formats and offers with consistent creative refreshes brought fresh, scroll-stopping variety that spoke directly to what customers cared about most. Since launching the traffic campaign on April 28, the results have been consistent and strong. To date, Oak & Stone has generated over 64,000 landing page views  at an average cost of just $0.50 per result .  From Awareness to Acquisition On July 21, we launched the rewards sign-up campaign to turn interest into trackable conversions. Since then, Oak & Stone has added 418 new members  to their loyalty program, with early acquisition costs averaging around $5 per sign-up . Month over month, the volume of sign-ups has nearly doubled, showing strong interest in the program and room to scale even further. Like the traffic campaign, it used a mix of creative formats, each designed to highlight the benefits of joining the rewards program. One carousel outlined the program’s perks, a video showed the app in action with guests enjoying meals, and a whitelabel creator video walked viewers through the Beer Wall while sharing personal recommendations.  Strong Results and Scalable Growth The campaigns have reached more than 680,000 people , delivered over 5.9 million impressions , and produced 122,200 clicks  with an impressive 2.06% click-through rate —well above restaurant industry benchmarks. Even better, clicks have come at a cost of just $0.29 each , while page engagement has remained high with more than 410,000 interactions  across the ads. Oak & Stone now has two high-performing campaign types—traffic and lead generation—and a blueprint for how to scale both. We are bringing in steady streams of new visitors while also building a loyal base of returning customers, which is always the goal in hospitality! If you’re looking to fill more tables for your restaurant, reach out to McDuffie Marketing today.

At McDuffie Marketing, we’re always testing creative to see what resonates best with local audiences. For MaidPro, one test stood out immediately: a simple video of the owner speaking directly to camera about their house cleaning services. No fancy editing, no polished production—just authenticity. And the results left no question: personal video outperformed standard creative by a wide margin. 🔎 Why the Personal Video Outperformed The success of this creative wasn’t simply about format; it was about the message. Home cleaning is a highly personal service—customers are trusting someone to enter and care for their living space. A message delivered directly by the franchise owner created a sense of authenticity and trust that standard static could not replicate. Timed around the back-to-school season, the video struck a relatable chord with families adjusting to new routines. The caption read: “School’s back, and so is the mess. That’s why we’re giving you $75 OFF your home cleaning—so you can focus on the kids, not the clutter. Book today!” In the video, the franchise owner introduced herself and spoke directly to parents: She acknowledged the “summer of chaos”  and the reality of a well-lived-in home. She highlighted the transition into fall routines, framing it as the perfect moment for a fresh start. She presented the school-year promotion of $75 off a home cleaning  in a clear, approachable way. The delivery was genuine and conversational, allowing prospective customers to see the face behind the service while directly addressing their seasonal pain points. It was personal, warm, and direct—exactly what prospective clients needed to hear. 📈 Performance Snapshot: 2025 vs. 2024 Engagement: Reached over 7,000 interactions  in a single month. Leads: Nearly 2x the submissions  compared to standard creative. Cost Efficiency: Delivered leads at just $15–$25 each . Revenue Impact: Increased 20–60% year-over-year . What This Means for Local Service Brands In a crowded digital space, heavily-produced ads may feel easier to scroll past. What cuts through is the human element—a genuine voice, a timely message, and a clear offer. At McDuffie Marketing, we help brands uncover and scale the creative that customers respond to even with small budgets. If you’re ready to see how personal creative can elevate your campaigns, let’s talk.

In the home services industry, it’s important to show – not just tell. The brands we work with cover everything from surface refinishing and house cleaning to mold removal and HVAC services. Looking at over 200 active ads, we keep seeing the same three formats rise to the top. 1. Customer testimonials: Your clients’ voices are your best sales pitch. 2. Before & after visuals: Show your real, unfiltered transformations that speak for themselves. 3. Owner-led videos: Put a face to the name and your story behind the work. Authenticity, proof, and connection – that’s what gets the job done. Owner-led video example Customer testimonial example Before & After Example

When Replenish IV Hydration + Wellness decided to run Meta ads for the first time, their goal was simple: get more appointments on the books. What they didn’t expect was how quickly the right creative and strategy would fill their schedule. In just 40 days, first-time ads became a powerful driver of patient bookings. Establishing Trust Before the First Appointment In healthcare marketing, a click is just the beginning. Patients want to feel comfortable with their provider long before they arrive at the office. That’s why our creative strategy leaned into: Authentic patient testimonials  that resonated with prospective visitors. Virtual office tours  that created a sense of familiarity and reduced first-visit nerves. Provider introduction videos  that showcased the approachable, compassionate personalities of Replenish’s clinical team. Patient-Focused Precision Targeting Instead of broad demographic reach, we implemented interest-based audience segmentation to target those interested in holistic healthcare, functional medicine, and overall health and wellness. This approach enabled us to reach and connect with people actively seeking wellness solutions. 40 Day Check-Up Since going live on June 25, the campaign has achieved the following results: 110 appointment conversion clicks  at $12.14 CPA 777 website link clicks  at $1.72 CPC 3.86% CTR  that surpasses industry standards (1.5%) $1,335.01  total   ad spend to-date (You can start small & scale) Addressing Patient Pain Points We knew these ads would resonate because they solved real patient frustrations like long waitlists and cold, clinical office environments. Replenish offers same-week appointments, a warm and welcoming space, and a convenient location. Add in a highly educated, welcoming staff and specialized services like functional medicine, peptides, and hormone therapy, and patients had every reason to book. Real Business Impact The data speaks for itself, but the true success is in the client’s own words: Replenish reports their schedule is busier than ever  with new patients booking through Meta ads. At McDuffie Marketing, we specialize in turning digital ads into appointment-driving machines for local wellness practices. We don’t believe in “one-size-fits-all” strategies. Instead, we craft tailored campaigns that build patient relationships and drive measurable growth—starting lean and scaling smart.

We’ve found through testing how programmatic and paid social advertising can be the dynamic duo of digital marketing — especially when it comes to the restaurant and hospitality industries. Yes, Meta is a great place to build hype and drive reservations for your restaurant. However, a longstanding challenge has been the limited ability to accurately track whether ads are translating into actual visits. Prior to integrating programmatic advertising, we lacked concrete proof that our campaigns were driving foot traffic. While traditional tactics like discount offers and QR codes can help, they often create complexity and added pressure on restaurant staff. Programmatic advertising elevated our tracking capabilities by providing precise, actionable data. And importantly, we were able to maximize efficiency by repurposing our existing video creative across both channels without incurring additional time or production costs. Here’s Why Two is Better Than One:  ✅ Track Real-World Results: Programmatic ad tech allows us to measure actual foot traffic – not just clicks. Paid social drives awareness, engagement, and actions like orders or reservations. Together, they connect the full journey from scroll to storefront. 🧠 Smarter, Data-Driven Targeting: Our AI tools use pixel tracking and mobile device data to report on in-store visits. We turn this insight into custom audiences, retargeting strategies, and high-converting lookalikes. 📊 Proof Your Marketing Works:   Without programmatic data, it’s hard to prove ROI beyond online engagement. Our integrated approach ensures you can see exactly what’s driving visits and revenue. To put this principle into practice, our client since summer of 2024 recently implemented display and TV ads – in addition to those currently running on social media platforms. Shrimp Basket is a casual family-focused seafood restaurant offering a welcoming atmosphere where guests can experience the essence of the coast while enjoying delicious, high-quality cuisine. Since opening in 1993, the original Gulf Shores seafood restaurant has expanded to 18 total locations all across the Southeast.  While developing and executing this strategy, we focused on ZIP-code targeted Meta ads to promote takeout, loyalty rewards, and the dine-in experience. Segmented creative was deployed for loyalty promotions, seasonal offers, and new menu rollouts. Based on booking data and order performance, campaigns were optimized on a weekly basis to fine-tune results and drive measurable impact: 🚶‍♂️ 2,600+ (trackable) foot traffic visits tracked in the first month of programmatic ad launch 📈 80% of new rewards program sign-ups driven by Meta ads each month 📸Not to mention, organic social reach has grown by 52% since September 2024! Specifically on the Shrimp Basket Facebook page, content interactions are up 350% and total views increasing by more than 450%.  The client was so thrilled with the trackable success following our first campaign test, we immediately launched this strategy for the remainder of the summer to support other crucial campaigns they had planned.  This campaign illustrates the positive impact programmatic and paid social ads can have on your restaurant when paired together. A performance-based strategy leads to scalable results, and loyalty programs and offer-based creatives drive long-term customer growth. Whether you want to fill tables, grow your rewards program, or launch new locations — we’re here to help you make it happen. 📲 Let’s turn clicks into customers and boost foot traffic through your doors. Reach out to Kelsie McDuffie at kelsie@gomcduffie.com  to schedule a strategy call and see what’s possible.

Q2 was all about scroll-stopping creative. From house cleaning to surface refinishing, these six Meta ads delivered serious results—generating over 1,600 leads across a mix of home service brands. Let’s break down what worked and why it crushed. Top trends from Q2’s standout performers: Before & after transformations (4 of 6 ads!) On-camera owner delivery Clear value props (fast, affordable, real results) Clean, branded visuals Direct CTAs like “Book Now” What do all these top-performing ads have in common? They show  the service–often with a real person, in a real space, doing real work. With clean visuals and strong messaging, each ad felt trustworthy, visually compelling, and easy to engage with. That’s the kind of creative that converts. MaidPro 🌟 804 website leads 🌟 $12 CPL 🌟 3.77% CTR 🌟 Nationwide Miracle Method 🌟 650 total website leads 🌟 $51 average CPL 🌟 45 franchise locations Granite Garage Floors  🌟 25 website leads 🌟 $32 CPL 🌟 1 location Miracle Method 🌟 92 total website leads 🌟 $33 average CPL 🌟 7 franchise locations Sir Grout 🌟 54 total website leads 🌟 $99 average CPL 🌟 6 franchise locations Men in Kilts Kamloops 🌟 13 website leads 🌟 $59 CPL 🌟 1 location 🌟 Newly launched on June 9 Results don’t lie. With sharp creative and smart strategy, McDuffie Marketing turns ads into lead machines. Ready to crush your next quarter? We' d love to put together a proposal for your business, let's talk.