The last time we shared an update on Replenish IV Hydration + Wellness, we were just 40 days into their first Meta ad campaign. Early results showed promising traction, with strong appointment demand and efficient costs ( read the full case study HERE ). Since that initial report, the campaign has continued to evolve — shifting from a short-term test into a long-term patient acquisition strategy. Paid ads have played a key role in more than doubling Replenish’s primary care patient load , establishing Meta as a reliable and scalable growth channel for the practice. Expanding Prospective Patient Reach In our original 40-day check-in, we highlighted how Replenish’s initial success was driven by a single interest-based audience of those seeking holistic healthcare, functional medicine, and overall health and wellness. That audience fueled strong early momentum and consistent lead volume through the remainder of the year, validating both demand and message alignment. As the campaign matured, we expanded the strategy by introducing a second ad set: physical fitness and exercise interest targeting. This addition allowed us to reach a more athletic demographic — individuals already invested in their health and well-aligned with Replenish’s primary care and wellness services. To maintain engagement and lead quality, we refreshed creative regularly across both audiences. Bi-Annual Check-Up 640+ appointment conversion clicks  at $14.90 CPA 5,300+ website link clicks  at $1.79 CPC 2.83% CTR that still  surpasses industry standards of 1.5% $9,500+ ad spend to-date (including a 50% budget increase in Sept 2025) Healthy Patient Growth Replenish previously reported their schedule was busier than ever with new patients steadily booking through Meta ads. Since then, those early wins have translated into sustained, measurable growth. Today, we can confidently say that paid ads have played a key role in more than doubling Replenish’s primary care patient load. By pairing trust-building creative with evolving audience targeting, paid ads became more than a short-term booking tool. They became a repeatable system for attracting long-term primary care patients. At McDuffie Marketing, we help healthcare practices attract the right patients and drive measurable growth through paid media. Contact us to learn how strategic paid ads can transform your patient pipeline.

From summer specials ☀️ to back-to-school promos 🎒, Q3 was all about smart seasonal strategy. The brands that won this quarter weren’t just creative—they were timely, targeted, and tuned in to what their audiences cared about right now. These six ads delivered strong engagement and real results—spanning home services, health + wellness, and restaurants across North America. Similar to our  Q2 standout performers , most of this quarter’s ads leaned toward showcasing real people, real products, and real transformations—but layered in special seasonal promos and limited-time discounts for even bigger impact. Looking to level up your campaigns in the new year? Contact McDuffie Marketing today to get ahead of your 2026 goals. 🗓️

We took an account back over at the end of September after 4 months off. During that time the brand went through 2 other agencies with super disappointing & costly results. When we really looked into it, it came down to the other buyers not fully understanding the customer and not refreshing creatives enough. The client came back in a panic. I told them we could turn things around in ~4 weeks. We dove in with what we knew worked in this account. 2 weeks in things are looking good & we are back to aggressively scaling. We take pride in the fact that we get to know our clients customer just as well as they do & it shows. Here's to the start of BCFM season 🥳 God speed, y'all! This is about as good as it gets! For context, this is an e-commerce brand in the clothing space.

When Oak & Stone, a Florida-based artisan pizza and craft beer restaurant, partnered with us to run Meta ads across their seven locations, they set out to not only bring more guests through the door but also to turn first-time visitors into loyal, repeat customers. We started by building a Meta ad strategy designed to drive landing page views to their website and, a few months later, introduced a lead generation campaign to grow their loyalty program sign-ups. One Click at a Time Oak & Stone’s traffic campaign used a balanced mix of carousel, video, and static ads—all centered on the offers that resonate most with guests. Happy Hour promotions gave locals an easy reason to drop in, seasonal Poptails (popsicle cocktails) brought a playful summer vibe, and “Kids Eat Free Wednesdays” encouraged mid-week family visits. This mix of formats and offers with consistent creative refreshes brought fresh, scroll-stopping variety that spoke directly to what customers cared about most. Since launching the traffic campaign on April 28, the results have been consistent and strong. To date, Oak & Stone has generated over 64,000 landing page views  at an average cost of just $0.50 per result .  From Awareness to Acquisition On July 21, we launched the rewards sign-up campaign to turn interest into trackable conversions. Since then, Oak & Stone has added 418 new members  to their loyalty program, with early acquisition costs averaging around $5 per sign-up . Month over month, the volume of sign-ups has nearly doubled, showing strong interest in the program and room to scale even further. Like the traffic campaign, it used a mix of creative formats, each designed to highlight the benefits of joining the rewards program. One carousel outlined the program’s perks, a video showed the app in action with guests enjoying meals, and a whitelabel creator video walked viewers through the Beer Wall while sharing personal recommendations.  Strong Results and Scalable Growth The campaigns have reached more than 680,000 people , delivered over 5.9 million impressions , and produced 122,200 clicks  with an impressive 2.06% click-through rate —well above restaurant industry benchmarks. Even better, clicks have come at a cost of just $0.29 each , while page engagement has remained high with more than 410,000 interactions  across the ads. Oak & Stone now has two high-performing campaign types—traffic and lead generation—and a blueprint for how to scale both. We are bringing in steady streams of new visitors while also building a loyal base of returning customers, which is always the goal in hospitality! If you’re looking to fill more tables for your restaurant, reach out to McDuffie Marketing today.

At McDuffie Marketing, we’re always testing creative to see what resonates best with local audiences. For MaidPro, one test stood out immediately: a simple video of the owner speaking directly to camera about their house cleaning services. No fancy editing, no polished production—just authenticity. And the results left no question: personal video outperformed standard creative by a wide margin. 🔎 Why the Personal Video Outperformed The success of this creative wasn’t simply about format; it was about the message. Home cleaning is a highly personal service—customers are trusting someone to enter and care for their living space. A message delivered directly by the franchise owner created a sense of authenticity and trust that standard static could not replicate. Timed around the back-to-school season, the video struck a relatable chord with families adjusting to new routines. The caption read: “School’s back, and so is the mess. That’s why we’re giving you $75 OFF your home cleaning—so you can focus on the kids, not the clutter. Book today!” In the video, the franchise owner introduced herself and spoke directly to parents: She acknowledged the “summer of chaos”  and the reality of a well-lived-in home. She highlighted the transition into fall routines, framing it as the perfect moment for a fresh start. She presented the school-year promotion of $75 off a home cleaning  in a clear, approachable way. The delivery was genuine and conversational, allowing prospective customers to see the face behind the service while directly addressing their seasonal pain points. It was personal, warm, and direct—exactly what prospective clients needed to hear. 📈 Performance Snapshot: 2025 vs. 2024 Engagement: Reached over 7,000 interactions  in a single month. Leads: Nearly 2x the submissions  compared to standard creative. Cost Efficiency: Delivered leads at just $15–$25 each . Revenue Impact: Increased 20–60% year-over-year . What This Means for Local Service Brands In a crowded digital space, heavily-produced ads may feel easier to scroll past. What cuts through is the human element—a genuine voice, a timely message, and a clear offer. At McDuffie Marketing, we help brands uncover and scale the creative that customers respond to even with small budgets. If you’re ready to see how personal creative can elevate your campaigns, let’s talk.

In the home services industry, it’s important to show – not just tell. The brands we work with cover everything from surface refinishing and house cleaning to mold removal and HVAC services. Looking at over 200 active ads, we keep seeing the same three formats rise to the top. 1. Customer testimonials: Your clients’ voices are your best sales pitch. 2. Before & after visuals: Show your real, unfiltered transformations that speak for themselves. 3. Owner-led videos: Put a face to the name and your story behind the work. Authenticity, proof, and connection – that’s what gets the job done. Owner-led video example Customer testimonial example Before & After Example

When Replenish IV Hydration + Wellness decided to run Meta ads for the first time, their goal was simple: get more appointments on the books. What they didn’t expect was how quickly the right creative and strategy would fill their schedule. In just 40 days, first-time ads became a powerful driver of patient bookings. Establishing Trust Before the First Appointment In healthcare marketing, a click is just the beginning. Patients want to feel comfortable with their provider long before they arrive at the office. That’s why our creative strategy leaned into: Authentic patient testimonials  that resonated with prospective visitors. Virtual office tours  that created a sense of familiarity and reduced first-visit nerves. Provider introduction videos  that showcased the approachable, compassionate personalities of Replenish’s clinical team. Patient-Focused Precision Targeting Instead of broad demographic reach, we implemented interest-based audience segmentation to target those interested in holistic healthcare, functional medicine, and overall health and wellness. This approach enabled us to reach and connect with people actively seeking wellness solutions. 40 Day Check-Up Since going live on June 25, the campaign has achieved the following results: 110 appointment conversion clicks  at $12.14 CPA 777 website link clicks  at $1.72 CPC 3.86% CTR  that surpasses industry standards (1.5%) $1,335.01  total   ad spend to-date (You can start small & scale) Addressing Patient Pain Points We knew these ads would resonate because they solved real patient frustrations like long waitlists and cold, clinical office environments. Replenish offers same-week appointments, a warm and welcoming space, and a convenient location. Add in a highly educated, welcoming staff and specialized services like functional medicine, peptides, and hormone therapy, and patients had every reason to book. Real Business Impact The data speaks for itself, but the true success is in the client’s own words: Replenish reports their schedule is busier than ever  with new patients booking through Meta ads. At McDuffie Marketing, we specialize in turning digital ads into appointment-driving machines for local wellness practices. We don’t believe in “one-size-fits-all” strategies. Instead, we craft tailored campaigns that build patient relationships and drive measurable growth—starting lean and scaling smart.

We’ve found through testing how programmatic and paid social advertising can be the dynamic duo of digital marketing — especially when it comes to the restaurant and hospitality industries. Yes, Meta is a great place to build hype and drive reservations for your restaurant. However, a longstanding challenge has been the limited ability to accurately track whether ads are translating into actual visits. Prior to integrating programmatic advertising, we lacked concrete proof that our campaigns were driving foot traffic. While traditional tactics like discount offers and QR codes can help, they often create complexity and added pressure on restaurant staff. Programmatic advertising elevated our tracking capabilities by providing precise, actionable data. And importantly, we were able to maximize efficiency by repurposing our existing video creative across both channels without incurring additional time or production costs. Here’s Why Two is Better Than One:  ✅ Track Real-World Results: Programmatic ad tech allows us to measure actual foot traffic – not just clicks. Paid social drives awareness, engagement, and actions like orders or reservations. Together, they connect the full journey from scroll to storefront. 🧠 Smarter, Data-Driven Targeting: Our AI tools use pixel tracking and mobile device data to report on in-store visits. We turn this insight into custom audiences, retargeting strategies, and high-converting lookalikes. 📊 Proof Your Marketing Works:   Without programmatic data, it’s hard to prove ROI beyond online engagement. Our integrated approach ensures you can see exactly what’s driving visits and revenue. To put this principle into practice, our client since summer of 2024 recently implemented display and TV ads – in addition to those currently running on social media platforms. Shrimp Basket is a casual family-focused seafood restaurant offering a welcoming atmosphere where guests can experience the essence of the coast while enjoying delicious, high-quality cuisine. Since opening in 1993, the original Gulf Shores seafood restaurant has expanded to 18 total locations all across the Southeast.  While developing and executing this strategy, we focused on ZIP-code targeted Meta ads to promote takeout, loyalty rewards, and the dine-in experience. Segmented creative was deployed for loyalty promotions, seasonal offers, and new menu rollouts. Based on booking data and order performance, campaigns were optimized on a weekly basis to fine-tune results and drive measurable impact: 🚶‍♂️ 2,600+ (trackable) foot traffic visits tracked in the first month of programmatic ad launch 📈 80% of new rewards program sign-ups driven by Meta ads each month 📸Not to mention, organic social reach has grown by 52% since September 2024! Specifically on the Shrimp Basket Facebook page, content interactions are up 350% and total views increasing by more than 450%.  The client was so thrilled with the trackable success following our first campaign test, we immediately launched this strategy for the remainder of the summer to support other crucial campaigns they had planned.  This campaign illustrates the positive impact programmatic and paid social ads can have on your restaurant when paired together. A performance-based strategy leads to scalable results, and loyalty programs and offer-based creatives drive long-term customer growth. Whether you want to fill tables, grow your rewards program, or launch new locations — we’re here to help you make it happen. 📲 Let’s turn clicks into customers and boost foot traffic through your doors. Reach out to Kelsie McDuffie at kelsie@gomcduffie.com  to schedule a strategy call and see what’s possible.

Q2 was all about scroll-stopping creative. From house cleaning to surface refinishing, these six Meta ads delivered serious results—generating over 1,600 leads across a mix of home service brands. Let’s break down what worked and why it crushed. Top trends from Q2’s standout performers: Before & after transformations (4 of 6 ads!) On-camera owner delivery Clear value props (fast, affordable, real results) Clean, branded visuals Direct CTAs like “Book Now” What do all these top-performing ads have in common? They show  the service–often with a real person, in a real space, doing real work. With clean visuals and strong messaging, each ad felt trustworthy, visually compelling, and easy to engage with. That’s the kind of creative that converts. MaidPro 🌟 804 website leads 🌟 $12 CPL 🌟 3.77% CTR 🌟 Nationwide Miracle Method 🌟 650 total website leads 🌟 $51 average CPL 🌟 45 franchise locations Granite Garage Floors  🌟 25 website leads 🌟 $32 CPL 🌟 1 location Miracle Method 🌟 92 total website leads 🌟 $33 average CPL 🌟 7 franchise locations Sir Grout 🌟 54 total website leads 🌟 $99 average CPL 🌟 6 franchise locations Men in Kilts Kamloops 🌟 13 website leads 🌟 $59 CPL 🌟 1 location 🌟 Newly launched on June 9 Results don’t lie. With sharp creative and smart strategy, McDuffie Marketing turns ads into lead machines. Ready to crush your next quarter? We' d love to put together a proposal for your business, let's talk.

Launching a new restaurant is no small feat. Launching a reservation-preferred , high-end concept in one of Orlando’s most competitive dining neighborhoods? That takes precision marketing—and the right team at the table. We’ve partnered with this Winter Park restaurant, The Chapman since day one, guiding their digital ad strategy from soft opening buzz to a booked reservation calendar.  Built From the Ground Up Our campaign began pre-opening, starting with hyper-local awareness ads and influencer teasers to spark curiosity. From there, we layered in paid social, email signups, OpenTable integrations, and ongoing video creative to keep the momentum going. Running ads for restaurants isn’t just about launch day—it’s about staying top-of-mind, continuously exciting diners with new menus, events, and seasonal offerings. Even great restaurants need a reminder in people’s feeds. A Full-Funnel Strategy That Worked We weren’t alone in building this momentum. An incredible organic social media partner, plus a dedicated photographer and videographer, helped keep content fresh and highly engaging. That consistency across channels created real synergy—and the numbers proved it. 📱 Instagram growth:  From 0 to 8,000+ followers in just a few months 🧠 Key takeaway:  The whole funnel—organic + paid—was working in lockstep By the Numbers (Monthly Averages) Trackable Reservations via OpenTable:  550/monthly average Ad-Driven Website Visits:  12,000/month Top-Performing Creatives:  Influencer reels + food & vibe video tours + viral menu items Creative That Converts Our top ads leaned into short-form video: gorgeous visuals, moody lighting, cocktails being poured, dishes plated. Collaborations with local influencers added extra reach and authenticity, helping us reach locals and tourists alike. Value Prop: From Hype to Habit This wasn’t a one-time launch. It was a year of building consistency, testing creative, and keeping the brand buzzing . Because in restaurants, momentum matters—and we’re proud to help keep it going.

Managing paid media for 60 different franchise accounts might sound like a logistical nightmare—but for Miracle Method, it’s one of our favorite challenges and we’ve been proudly serving Miracle Method since 2022 - so we’ve certainly got the hang of it. At McDuffie Marketing, we’ve developed a repeatable, efficient ad strategy that delivers consistent results for each franchisee—without defaulting to a cookie-cutter approach. 📍 Local Strategy at Scale Yes, we use many of the same core creatives and campaign structures across the board—but what performs in Arkansas might fall flat in Arizona. That’s why we test and tailor content by location. From zip code-level targeting to demographic shifts by region, we optimize for seasonal lift where it matters most. Example: In some states, we target specific neighborhoods with creative highlighting bathrooms, while in others, kitchen refinishing or safety modifications drive stronger performance. This hyper-local flexibility ensures each franchisee sees results that actually matter for their market. By the Numbers (60 Locations) Average Ad Spend:  ~$1,100/month Average Leads Per Location:  20/month Average CPL:  $40 Typical Project Value:  $2,000–$5,000 Even booking just two projects a month  covers the marketing spend entirely—often several times over. Value Prop: We Start Small, Then Scale Many agencies shy away from small budgets. We don’t. We’re comfortable starting lean and earning your trust. For Miracle Method, that meant proving performance in markets big and small, and scaling ad budgets as each franchisee gained confidence. The Beauty of the Franchise Model What makes working with franchises so powerful? The learning flywheel. We get to test ad strategies in five dozen different regions, gather fast feedback, and apply top-performers across the country—constantly leveling up results.

The Client:  Enrich Revenue Management offers a clear and scalable pricing structure tailored for short-term rental owners and property managers. By analyzing market data, seasonality, local events, and booking trends, Enrich delivers optimized pricing adjustments specific to each listing. Clients receive detailed monthly reports that include key metrics like occupancy, ADR, RevPAR, and custom insights comparing performance to the market. With no hidden fees and flexible month-to-month plans, Enrich makes it easy for short-term rental operators to scale smarter and earn more. The Goal:  As a lean, data-driven service in a niche market, Enrich Revenue Management’s primary objective was to acquire qualified leads that could convert into long-term, retainer-based clients. With a modest ad spend of $1,000, the goal wasn’t mass reach—it was to attract the right short-term rental owners and property managers who could significantly benefit from Enrich’s services. The Strategy: Our team built a targeted lead generation campaign on Meta aiming to speak directly to short-term rental owners and property managers who value data transparency, revenue growth, and scalable service. The strategy hinged on communicating Enrich’s full-service value with concise messaging and clean creative, all of which was strategized and designed in-house by McDuffie Marketing: A benefits-first image ad with the headline: “Revenue Management for Short-Term Rentals – More bookings. Smarter pricing. Less stress.” This creative captured positioned Enrich as a smart, stress-free solution to a complex problem. A static graphic that clearly outlined Enrich’s core offerings, including daily pricing adjustments, access to senior analysts, and monthly reports + performance meetings. A 7-frame carousel ad opened with an attention-grabbing question: “Do you own a rental property?” It then walked potential clients through The Enrich Revenue Management Way : dynamic pricing, performance monitoring, seasonal strategy, custom reporting, and listing insights—before closing with a strong CTA: “Schedule your call.” The Results:  In just the first 30 days, the campaign generated 12 qualified leads resulting in a cost per acquisition (CPA) of $76. From those leads, Enrich quickly closed 6 new retainer clients—an impressive conversion rate for month one on Meta. Several additional leads remain active in the pipeline. With over 12,000 impressions and nearly 6,000 unique accounts reached, the campaign proved how even a small budget can go a long way when combined with strong creative and smart targeting in niche industries. The Takeaway: For niche B2B businesses like Enrich Revenue Management, success isn’t about massive reach—it’s about reaching the right people . These early conversions are now fueling long-term recurring revenue, reinforcing the strong ROI potential of strategic ad spend. With qualified leads, Enrich successfully established new client relationships and a healthy pipeline of pending opportunities, demonstrating that Meta ads can be a powerful growth channel for niche services.  Ready to transform your marketing budget into measurable growth? Contact McDuffie Marketing today to unlock strategies that scale with your business.