Ad Creative That CRUSHED in 2024

We pulled the top 12 performing ad creative across all of our clients in 2024. From lead-generation to e-commerce, we created a custom strategy to fit each brand’s exact needs and surpass their goals. With consistent creative refreshes and continuous campaign optimization, last year was full of result-driven creativity!

Here are the trends we noticed in our best performers:

✔️ Before & Afters

✔️ Promotional Offers

✔️ Closed-Captioned Reels

✔️ Customer Testimonials

✔️ User-Generated Content (UGC)

For our e-commerce clients, we've found that integrating the advertising platform directly with the website and shop creates the best customer experience. (If you're familiar with media buying, the technical term is a Website + Shop campaign) This seamless setup allows shoppers to browse the catalog and complete their checkout all in one place.

McDuffie Marketing can also provide the service of sourcing, communicating, and approving UGC creators to ensure brand consistency, effective messaging & an impactful delivery.

Let’s start with a look at our top three standout ads from 2024! 🌟 

Client: CCO Menswear 🌟 $25 CPA with 6.6X ROAS 🌟 $38K in revenue	Client: Miracle Method 🌟 394 leads at $27 CPA	Client: CCO Menswear 🌟 11X performance during the Black Friday season
Client: Miracle Method	Client: Granite Garage	Client: C-Storemaster Energy
Client: Fun Pasta	Client: Shrimp Basket	Client: Fun Pasta
Client: Shrimp Basket	Client: CCO Menswear: Pinterest Ad	Client: Precious Sound

Remember: don’t over think it and test, test, test! Sometimes simple, concise & direct is your winner. We understand creative can be a major headache for brands, but that’s where we come in. At McDuffie Marketing, we’re here to help you see the kind of growth and results you’ve been dreaming of for 2025. Reach out and let’s work together to turn your goals into measurable success.