How to Fuel Your Business and Your Car: A C-Store Master Energy Case Study
- Kelsie McDuffie
- Dec 10, 2024
- 2 min read
A C-Store Master Energy Case Study
The Client: As a leading distributor of fuel for convenience stores, C-Store Master Energy specializes in top quality services, products, and branding. Through their strategic partnership with ExxonMobil, they offer capital allotments for technology improvement, loyalty and rewards programs, and a branding budget to ensure all stores have the best tools to succeed.
The Goal: C-Store Master Energy aimed to expand its customer base by converting existing clients, who primarily purchase tobacco and beverage products, into buyers for their fuel. To achieve this, they teamed up with McDuffie Marketing to launch their first-ever paid advertising efforts in October 2024.
“We’ve had more leads come in over the last two months than we’ve had the rest of the year.”
– Tyler Abbett, Head of Sales at C-Store Master Energy.
The Strategy:
Meta: To drive leads and website traffic, we created a lookalike audience based on C-Store Master Energy’s current customer base and targeted job titles such as “convenience store owner,” “store manager,” and “food retailer.” The creative featured iPhone-recorded videos of sales manager Tyler at convenience stores who are actively using their services. By familiarizing the audience with a trusted figure, this personalized approach helped build rapport with current and future customers.
Google: To drive form submissions for C-Store Master Energy, we segmented Google Ad campaigns for Search and Performance Max ads with a focus on high-intent keywords like “fuel wholesaler for c-store” and “energy solutions for c-store.” The copy highlighted cost savings and operational benefits, which directed potential customers to a mobile-optimized
landing page featuring a clear call-to-action.
480K TOTAL IMPRESSIONS
Across Meta and Google in 60 days
The Results: The combined efforts of the paid advertising campaigns yielded impressive results within just the first 60 days. On Meta, the video ads attracted more than 152,000 views with outstanding social proof (likes, comments, and shares). This lookalike audience strategy earned an average cost per lead of $11. On Google, the Search campaign achieved a 9.7% click-through-rate with over 230,000 impressions. The Performance Max campaign was a strong driver of overall traffic with more than 3,000 clicks.
The Takeaway: This case study demonstrates how successful Meta and Google Ads can work for niche brands. Each platform offers options for targeting to make finding the right customer for your company possible. Through targeted audiences strategies and compelling ad creative, C-Store Master Energy had more quality leads come in over two months than the entire year. Contact us at McDuffie Marketing to learn how to drive your sales and fuel your business growth.
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