Turning Likes into Sales: McDuffie Marketing's Social Media Growth Story with Barnakl

Our team at McDuffie Marketing has the pleasure of running organic social media for Barnakl, which offers an innovative and cost-effective approach to air purification. Barnakl’s plant-based coconut carbon filters attach to existing ceiling fans to improve the quality of in-home air – and at a price point more widely accessible than that of traditional air filtration systems.

We began working with Barnakl in early October 2023, just months after their online store launched. The company’s social media presence had prior success thanks to two viral videos that launched their business into an entirely new dimension. It was this growth that led the owners to understand the importance of organic social media and consistently fresh content.

We picked up right where the viral videos left off by continuing to share valuable content, and ultimately converting thousands of interested TikTokers into clean-air-breathing customers. Within less than three months under our management, Barnakl reached 10,000 followers on TikTok and sold nearly 17,000 units on TikTok Shops. In the same timespan, Barnakl’s Instagram following doubled. 

McDuffie Marketing has brought timely trends, customer reviews, educational material, how-tos, Q&As, and use-case videos to Barnakl’s social media – the success of which has trickled over into every other aspect of their marketing funnel. The coconut carbon filters were named a top cleaning product on Amazon, and continue to see stellar returns on both TikTok and Meta ads (run by Courtney Fritts of Axiom Marketing Solutions).

There’s a lesson to be learned from Barnakl’s approach. By investing in content creation, ad spend, and a dedicated marketing team, Barnakl was able to meet (and exceed) aggressive revenue goals. Beyond profit, the return on marketing investment also comes in the form of an established, excited audience. This early success has allowed the Barnakl founders to rapidly perfect their product and look ahead to launching new products and features in 2024.

The chances of your revenue dreams becoming a reality all fall within an openness to invest – and be flexible – when it comes to marketing. Having a front row seat to Barnkal’s rapid growth has been every entrepreneur’s dream, and we look forward to continuing to grow alongside Barnakl in 2024. Here’s to clean air for all! 

*Alongside McDuffie Marketing, Barnakl partners with Axiom Marketing Solutions for paid ads and AMB Interactive for email marketing.