As an Entertainment Industry marketer in my past life, I was ecstatic when Precious Sound approached me to work with them to kick off their Paid Media Efforts. Here's some fun news about their collab with the Beatles. We look forward to a jazzy year of bringing their products to market and getting the word out about who Precious Sound is. Here's a look at one of their Meta ads we launched a few weeks back:

A C-Store Master Energy Case Study The Client:  As a leading distributor of fuel for convenience stores, C-Store Master Energy specializes in top quality services, products, and branding. Through their strategic partnership with ExxonMobil, they offer capital allotments for technology improvement, loyalty and rewards programs, and a branding budget to ensure all stores have the best tools to succeed. The Goal:  C-Store Master Energy aimed to expand its customer base by converting existing clients, who primarily purchase tobacco and beverage products, into buyers for their fuel. To achieve this, they teamed up with McDuffie Marketing to launch their first-ever paid advertising efforts in October 2024. “We’ve had more leads come in over the last two months than we’ve had the rest of the year.” – Tyler Abbett, Head of Sales at C-Store Master Energy.   The Strategy:  Meta: To drive leads and website traffic, we created a lookalike audience based on C-Store Master Energy’s current customer base and targeted job titles such as “convenience store owner,” “store manager,” and “food retailer.” The creative featured iPhone-recorded videos of sales manager Tyler at convenience stores who are actively using their services. By familiarizing the audience with a trusted figure, this personalized approach helped build rapport with current and future customers. Google: To drive form submissions for C-Store Master Energy, we segmented Google Ad campaigns for Search and Performance Max ads with a focus on high-intent keywords like “fuel wholesaler for c-store” and “energy solutions for c-store.” The copy highlighted cost savings and operational benefits, which directed potential customers to a mobile-optimized landing page featuring a clear call-to-action. 480K TOTAL IMPRESSIONS Across Meta and Google in 60 days The Results:  The combined efforts of the paid advertising campaigns yielded impressive results within just the first 60 days. On Meta, the video ads attracted more than 152,000 views with outstanding social proof (likes,  comments, and shares). This lookalike audience strategy earned an average cost per lead of $11. On Google, the Search campaign achieved a 9.7% click-through-rate with over 230,000 impressions. The Performance Max campaign was a strong driver of overall traffic with more than 3,000 clicks. The Takeaway: This case study demonstrates how successful Meta and Google Ads can work for niche brands. Each platform offers options for targeting to make finding the right customer for your company possible. Through targeted audiences strategies and compelling ad creative, C-Store Master Energy had more quality leads come in over two months than the entire year. Contact us at McDuffie Marketing to learn how to drive your sales and fuel your business growth. C-Store Master Energy news articles https://www.businesswire.com/news/home/20230927610516/en/C-StoreMaster-Launches-Energy-Distribution-Division   https://www.cspdailynews.com/fuels/c-storemaster-launches-fuel-distribution-division https://csnews.com/ma-deal-spurs-c-storemaster-launch-energy-distribution-division

Our team at McDuffie Marketing has the pleasure of running organic social media for Barnakl, which offers an innovative and cost-effective approach to air purification. Barnakl’s plant-based coconut carbon filters attach to existing ceiling fans to improve the quality of in-home air – and at a price point more widely accessible than that of traditional air filtration systems. We began working with Barnakl in early October 2023, just months after their online store launched. The company’s social media presence had prior success thanks to two viral videos that launched their business into an entirely new dimension. It was this growth that led the owners to understand the importance of organic social media and consistently fresh content. We picked up right where the viral videos left off by continuing to share valuable content, and ultimately converting thousands of interested TikTokers into clean-air-breathing customers. Within less than three months under our management, Barnakl reached 10,000 followers on TikTok and sold nearly 17,000 units on TikTok Shops. In the same timespan, Barnakl’s Instagram following doubled. McDuffie Marketing has brought timely trends, customer reviews, educational material, how-tos, Q&As, and use-case videos to Barnakl’s social media – the success of which has trickled over into every other aspect of their marketing funnel. The coconut carbon filters were named a top cleaning product on Amazon, and continue to see stellar returns on both TikTok and Meta ads (run by Courtney Fritts of Axiom Marketing Solutions). There’s a lesson to be learned from Barnakl’s approach. By investing in content creation, ad spend, and a dedicated marketing team, Barnakl was able to meet (and exceed) aggressive revenue goals. Beyond profit, the return on marketing investment also comes in the form of an established, excited audience. This early success has allowed the Barnakl founders to rapidly perfect their product and look ahead to launching new products and features in 2024. The chances of your revenue dreams becoming a reality all fall within an openness to invest – and be flexible – when it comes to marketing. Having a front row seat to Barnkal’s rapid growth has been every entrepreneur’s dream, and we look forward to continuing to grow alongside Barnakl in 2024. Here’s to clean air for all! *Alongside McDuffie Marketing, Barnakl partners with Axiom Marketing Solutions for paid ads and AMB Interactive for email marketing.

McDuffie Marketing WIN this week. One of our long time clients decided to add on Pinterest advertising to their services with us. We launched the account 90 days ago and are already seeing stellar returns. You may hear a lot of buzz in the ad buying world about how "Pinterest ads don't work" & "There's just not enough volume." This account has proved all of those theories and opinions to be false. I believe the initial success we have had over the last 3 months is due to the right product at the right price point, good creative & a great existing customer base. I will be the first to say, Pinterest ads are not for every brand but they can bring in massive wins for the appropriate products. I've attached a screenshot of the last 24 days of success! We started at a small "test" spend of just $3,000/mo and have already seen a return of almost $13K in 24 days. We also run Meta & Google ads for this brand too. Check out the ROAS on the 2 conversion campaigns 🤯 We can't wait to see where Pinterest takes this brand in 2024!