The Prescription for Success:Scaling a Primary Care Practice with Paid Ads

The last time we shared an update on Replenish IV Hydration + Wellness, we were just 40 days into their first Meta ad campaign. Early results showed promising traction, with strong appointment demand and efficient costs (read the full case study HERE).

Since that initial report, the campaign has continued to evolve — shifting from a short-term test into a long-term patient acquisition strategy. Paid ads have played a key role in more than doubling Replenish’s primary care patient load, establishing Meta as a reliable and scalable growth channel for the practice.

Expanding Prospective Patient Reach

In our original 40-day check-in, we highlighted how Replenish’s initial success was driven by a single interest-based audience of those seeking holistic healthcare, functional medicine, and overall health and wellness. That audience fueled strong early momentum and consistent lead volume through the remainder of the year, validating both demand and message alignment.

As the campaign matured, we expanded the strategy by introducing a second ad set: physical fitness and exercise interest targeting. This addition allowed us to reach a more athletic demographic — individuals already invested in their health and well-aligned with Replenish’s primary care and wellness services. To maintain engagement and lead quality, we refreshed creative regularly across both audiences.

Bi-Annual Check-Up

• 640+ appointment conversion clicks at $14.90 CPA

• 5,300+ website link clicks at $1.79 CPC

• 2.83% CTR that still surpasses industry standards of 1.5%

• $9,500+ ad spend to-date (including a 50% budget increase in Sept 2025)

Healthy Patient Growth

Replenish previously reported their schedule was busier than ever with new patients steadily booking through Meta ads. Since then, those early wins have translated into sustained, measurable growth.

Today, we can confidently say that paid ads have played a key role in more than doubling Replenish’s primary care patient load. By pairing trust-building creative with evolving audience targeting, paid ads became more than a short-term booking tool. They became a repeatable system for attracting long-term primary care patients.

At McDuffie Marketing, we help healthcare practices attract the right patients and drive measurable growth through paid media. Contact us to learn how strategic paid ads can transform your patient pipeline.