How Paid Ads Filled Patient Appointment Slots in Just 40 Days:A Healthcare Case Study

When Replenish IV Hydration + Wellness decided to run Meta ads for the first time, their goal was simple: get more appointments on the books. What they didn’t expect was how quickly the right creative and strategy would fill their schedule. In just 40 days, first-time ads became a powerful driver of patient bookings.

Establishing Trust Before the First Appointment

In healthcare marketing, a click is just the beginning. Patients want to feel comfortable with their provider long before they arrive at the office. That’s why our creative strategy leaned into:

• Authentic patient testimonials that resonated with prospective visitors.

• Virtual office tours that created a sense of familiarity and reduced first-visit nerves.

• Provider introduction videos that showcased the approachable, compassionate personalities of Replenish’s clinical team.

Patient-Focused Precision Targeting

Instead of broad demographic reach, we implemented interest-based audience segmentation to target those interested in holistic healthcare, functional medicine, and overall health and wellness. This approach enabled us to reach and connect with people actively seeking wellness solutions.

40 Day Check-Up

Since going live on June 25, the campaign has achieved the following results:

• 110 appointment conversion clicks at $12.14 CPA

• 777 website link clicks at $1.72 CPC

• 3.86% CTR that surpasses industry standards (1.5%)

• $1,335.01 total ad spend to-date (You can start small & scale)

Addressing Patient Pain Points

We knew these ads would resonate because they solved real patient frustrations like long waitlists and cold, clinical office environments. Replenish offers same-week appointments, a warm and welcoming space, and a convenient location. Add in a highly educated, welcoming staff and specialized services like functional medicine, peptides, and hormone therapy, and patients had every reason to book.

Real Business Impact

The data speaks for itself, but the true success is in the client’s own words: Replenish reports their schedule is busier than ever with new patients booking through Meta ads.

At McDuffie Marketing, we specialize in turning digital ads into appointment-driving machines for local wellness practices. We don’t believe in “one-size-fits-all” strategies. Instead, we craft tailored campaigns that build patient relationships and drive measurable growth—starting lean and scaling smart.