Put a Face to Your Brand, It Works: An Ad Creative Case Study

At McDuffie Marketing, we’re always testing creative to see what resonates best with local audiences. For MaidPro, one test stood out immediately: a simple video of the owner speaking directly to camera about their house cleaning services.

No fancy editing, no polished production—just authenticity. And the results left no question: personal video outperformed standard creative by a wide margin.

🔎 Why the Personal Video Outperformed

The success of this creative wasn’t simply about format; it was about the message. Home cleaning is a highly personal service—customers are trusting someone to enter and care for their living space. A message delivered directly by the franchise owner created a sense of authenticity and trust that standard static could not replicate.

Timed around the back-to-school season, the video struck a relatable chord with families adjusting to new routines. The caption read: “School’s back, and so is the mess. That’s why we’re giving you $75 OFF your home cleaning—so you can focus on the kids, not the clutter. Book today!”

In the video, the franchise owner introduced herself and spoke directly to parents:

• She acknowledged the “summer of chaos” and the reality of a well-lived-in home.

• She highlighted the transition into fall routines, framing it as the perfect moment for a fresh start.

• She presented the school-year promotion of $75 off a home cleaning in a clear, approachable way.

The delivery was genuine and conversational, allowing prospective customers to see the face behind the service while directly addressing their seasonal pain points. It was personal, warm, and direct—exactly what prospective clients needed to hear.

📈 Performance Snapshot: 2025 vs. 2024

• Engagement: Reached over 7,000 interactions in a single month.

• Leads: Nearly 2x the submissions compared to standard creative.

• Cost Efficiency: Delivered leads at just $15–$25 each.

• Revenue Impact: Increased 20–60% year-over-year.

What This Means for Local Service Brands

In a crowded digital space, heavily-produced ads may feel easier to scroll past. What cuts through is the human element—a genuine voice, a timely message, and a clear offer. At McDuffie Marketing, we help brands uncover and scale the creative that customers respond to even with small budgets. If you’re ready to see how personal creative can elevate your campaigns, let’s talk.