High-End Restaurant | Winter Park, Orlando | Pre-Launch to Year One

Launching a new restaurant is no small feat. Launching a reservation-preferred, high-end concept in one of Orlando’s most competitive dining neighborhoods? That takes precision marketing—and the right team at the table.

We’ve partnered with this Winter Park restaurant, The Chapman since day one, guiding their digital ad strategy from soft opening buzz to a booked reservation calendar. 

Built From the Ground Up

Our campaign began pre-opening, starting with hyper-local awareness ads and influencer teasers to spark curiosity. From there, we layered in paid social, email signups, OpenTable integrations, and ongoing video creative to keep the momentum going.

Running ads for restaurants isn’t just about launch day—it’s about staying top-of-mind, continuously exciting diners with new menus, events, and seasonal offerings. Even great restaurants need a reminder in people’s feeds.

A Full-Funnel Strategy That Worked

We weren’t alone in building this momentum. An incredible organic social media partner, plus a dedicated photographer and videographer, helped keep content fresh and highly engaging. That consistency across channels created real synergy—and the numbers proved it.

📱 Instagram growth: From 0 to 8,000+ followers in just a few months 🧠 Key takeaway: The whole funnel—organic + paid—was working in lockstep

By the Numbers (Monthly Averages)

• Trackable Reservations via OpenTable: 550/monthly average

• Ad-Driven Website Visits: 12,000/month

• Top-Performing Creatives: Influencer reels + food & vibe video tours + viral menu items

Creative That Converts

Our top ads leaned into short-form video: gorgeous visuals, moody lighting, cocktails being poured, dishes plated. Collaborations with local influencers added extra reach and authenticity, helping us reach locals and tourists alike.

Value Prop: From Hype to Habit

This wasn’t a one-time launch. It was a year of building consistency, testing creative, and keeping the brand buzzing. Because in restaurants, momentum matters—and we’re proud to help keep it going.