The Reality of Managing Ads for 200 Franchise Locations

When you’re managing paid media for a single business, the goal is simple: drive consistent, efficient results.

When you’re managing it for 200 franchise locations across brands like Miracle Method, MaidPro, Men In Kilts, and Granite Garage Floors under Threshold Brands — it becomes something entirely different.

It’s not just about performance. It’s about staying organized, moving quickly, and making sure no location gets left behind.

At a Glance

• 200 franchise locations managed

• 10 home service brands supported

• Coverage across the U.S. & Canada

The System That Keeps Everything Moving

Managing this many locations requires more than strong campaigns — it requires structure. Every campaign launch, creative refresh, or seasonal promotion is tracked through a structured workflow. Each task has a place, an owner, and a timeline, which allows us to stay aligned even as new locations are constantly added.

Our day-to-day lives across a handful of core platforms:

• Meta for campaign execution and optimization

• Slack + Monday.com for project management and asset sharing

• Shape (a feature of NinjaCat) for tracking budgets and monitoring pacing throughout the month

• Google Sheets for a centralized performance tracker across every brand and location

Creative That Evolves With Performance

Rather than relying on a fixed schedule, we take a performance-driven approach — refreshing creative based on engagement trends, lead quality, and seasonality. That means continuously introducing new variations of:

• Before-and-after transformations

• Customer testimonials and social proof

• Promotional offers and seasonal incentives

• Service-focused messaging

• Hooks, calls-to-action, and landing pages

• Visual styles, formats, and ad types (video, static, carousel)

Keeping a Pulse on All Locations

Performance management at this scale comes down to consistency. We maintain a steady rhythm across all locations:

• Weekly spend checks to ensure campaigns are delivering as expected

• Monthly reporting through a centralized tracker, giving visibility into performance across every market

• Ongoing monitoring to quickly identify outliers — both high performers and areas that need attention

Why We Love Franchise Marketing

Franchise marketing is a balance. You’re thinking at a high level — across brands, services, and strategy — while also paying attention to what’s happening in individual markets.

What makes it rewarding is the impact. Behind every campaign is a local owner. A team. A family business that depends on a steady flow of leads.

Being able to support that at scale — while still seeing the results play out at the local level — is what makes this kind of marketing different and special.

Looking to improve lead generation across all your franchise locations? We’d love to connect at McDuffie Marketing. Send us an email to get started.