How We Helped Boca Scale From One Grand Opening to Three Thriving Locations Through Strategic Paid Media

Client

Boca

Industry: Hospitality | Fine Dining

Locations: 3 Central Florida Restaurants

Services: Meta Advertising, Paid Media Strategy, Creative Direction & Performance Optimization

About Boca

Boca operates three restaurant locations throughout Central Florida, offering a modern dining experience and exceptional hospitality.

Our partnership with Boca began in June 2025, when we were brought on to support the grand opening of their new Lake Mary location through paid media. Following a successful launch, our partnership quickly expanded to include advertising for all three Boca locations.

Today, we manage an ongoing Meta advertising strategy focused on increasing reservations, growing brand awareness, and keeping each restaurant top-of-mind in its local market.

The Challenge

The restaurant industry is one of the most competitive advertising environments there is.

Guests have endless dining options, attention spans are short, and simply running ads isn't enough to consistently fill tables.

Boca needed a strategy that would not only drive reservations but also build long-term brand awareness across multiple locations—all while making every advertising dollar count.

As the partnership expanded from one location to three, our objective became creating a scalable paid media strategy that could grow alongside the brand.

Our Strategy

From day one, our philosophy was simple:

The best-performing restaurant ads rarely look like ads.

Instead of relying solely on polished promotional graphics or staged food photography, we focused on creating content that felt authentic and naturally belonged in someone's social feed.

Our strategy included:

• Geo-targeted Meta advertising around each Boca location

• Campaigns optimized specifically for reservation intent

• Continuous creative testing and optimization

• Seasonal promotions and event campaigns

• Weekly performance analysis and budget optimization

• Audience refinement based on real-time data

But the biggest differentiator wasn't our media buying.

It was our creative strategy.

The Secret Sauce

One of the biggest drivers of Boca's success wasn't simply running better ads—it was creating a marketing ecosystem where paid media, organic content, and creator partnerships worked together.

Instead of producing ads that felt like advertisements, we partnered with creators to develop authentic content showcasing the Boca experience. Once we identified the highest-performing creator content organically, we amplified it through whitelisted creator ads, allowing Boca to leverage the creator's credibility while reaching highly targeted audiences through paid media.

This approach consistently outperformed more traditional branded creative.

By combining:

• Strategic paid media

• High-quality organic content

• Creator partnerships

• Whitelisted creator advertising

we were able to stretch even modest advertising budgets significantly further.

Rather than interrupting someone's feed, the content felt like a trusted recommendation from someone they already followed.

That's where the magic happened.

Results

Today, Boca's campaigns continue to deliver strong, efficient performance across all three locations.

Performance Highlights

• 📍 3 Restaurant Locations

• 🍽️ 1,364 Monthly Reservations (trackable through OpenTable)

• 🚀 Partner Since June 2025

• 🤝 Expanded from 1 to 3 Locations

• 4.53% Click-Through Rate

• $0.37 Cost Per Click

  
  

Why It Worked

Restaurants don't need more ads.

They need better content supported by smarter advertising.

Our role wasn't simply to launch campaigns—it was to identify what genuinely resonated with diners, invest more heavily in those creative concepts, and continuously optimize performance over time.

Because we were consistently testing creators, messaging, audiences, and creative formats, each month became an opportunity to learn and improve.

The result was stronger engagement, lower advertising costs, and a repeatable system that continues to drive reservations across every Boca location.

Key Takeaways

Our work with Boca reinforced something we believe is true for every restaurant brand:

Paid media performs best when it's supported by exceptional content.

The combination of:

• Authentic creator content

• Consistent organic marketing

• Strategic paid advertising

• Ongoing optimization

creates results that none of those channels can achieve independently.

It's not about having the biggest advertising budget.

It's about building a strategy where every piece of your marketing works together.

Looking to Grow Your Restaurant?

Whether you're opening your first location or managing multiple restaurants, we help hospitality brands build paid media strategies that drive reservations, strengthen brand awareness, and deliver measurable business growth.

Ready to fill more tables? Let's talk.